SEO Outreach & Off-Page SEO Specialist

Department: SEO / Digital Marketing

Experience: 2+ years

Location: Bengaluru

Employment Type: Full-time “Work from Office”

Reporting To: SEO Manager

About the Role

We are looking for an SEO Outreach & Off-Page SEO Specialist to improve our website's search visibility, online authority, and brand presence. The role will focus on off-page SEO, link building, website outreach, guest posting, brand mentions, content placements, and digital PR opportunities. Knowledge of AEO, GEO, AI search visibility, and healthcare/YMYL SEO will be an added advantage.

Key Responsibilities

1. SEO Outreach & Link Building

- Identify relevant and high-quality websites for SEO opportunities.
- Plan and execute email outreach campaigns.
- Build relationships with website owners, publishers, bloggers, and editors.
- Identify opportunities for guest posts, sponsored content, expert articles, and brand mentions.
- Negotiate placements and maintain outreach records.
- Build quality backlinks from relevant and trustworthy websites.

2. Off-Page SEO

- Develop and execute off-page SEO strategies.
- Conduct competitor backlink and link-gap analysis.
- Identify new referring-domain and link-building opportunities.
- Work on link reclamation, broken-link opportunities, resource pages, and unlinked brand mentions.
- Evaluate websites based on relevance, traffic, content quality, authority, and spam signals.

3. Brand & Authority Building

- Increase relevant brand mentions across third-party websites and online communities.
- Build credible author, contributor,



and expert profiles.
- Identify opportunities across industry publications, forums, Q&A; platforms, and relevant communities.
- Support activities that improve brand and entity visibility online.

4. AEO / GEO & AI Search

- Support initiatives to improve brand visibility across AI-powered search and answer engines.
- Understand concepts such as AEO, GEO, Entity SEO, Semantic SEO, Topical Authority, and E-E-A-T.
- Identify opportunities to strengthen the brand's presence across authoritative online sources.

5. Content Collaboration

- Work with the SEO and Content teams to create content for external websites and communities.
- Coordinate guest articles, expert content, contributor articles, Q&A; responses, and thought-leadership content.
- Ensure external content is relevant, accurate, useful, and high quality.

6. Competitor Research & Reporting

- Monitor competitor backlink and off-page SEO activities.
- Identify gaps and new opportunities based on competitor research.
- Track backlinks, referring domains, brand mentions, placements, referral traffic, and organic visibility.
- Prepare regular reports on outreach and off-page SEO performance.





Required Skills & Experience

- 2+ years of experience in Off-Page SEO, SEO Outreach, Link Building, or Guest Posting.
- Hands-on experience with email outreach and website prospecting.
- Experience acquiring guest posts and content placements.
- Good understanding of backlinks, referring domains, and website authority.
- Strong research, prospecting, negotiation, and communication skills.
- Positive written English.
- Understanding of white-hat and quality-focused SEO practices.
- Experience with Ahrefs, SEMrush, Moz, Google Search Console, or similar tools.

Good to Have

- Experience in healthcare, medical, wellness, or YMYL SEO.
- Knowledge of AEO, GEO, Entity SEO, and AI search.
- Understanding of E-E-A-T and topical authority.
- Experience with forums, Q&A; platforms, and online communities.
- Knowledge of technical SEO.
- Experience with competitor backlink analysis.

What Success Looks Like

- Quality backlinks and referring domains are consistently added.
- Relevant brand mentions and content placements increase.
- Website authority and organic visibility improve.
- Strong relationships are built with publishers and relevant websites.
- Off-page SEO activities contribute to overall organic growth.

This is not just a backlink-building role. We are looking for someone who can build meaningful digital authority and strengthen the brand's presence across the wider web.

Pay: ₹450,000.00 - ₹470,000.00 per year

Benefits:

- Provident Fund

Work Location: In person

📌 SEO Outreach & Off-Page SEO Specialist (India)
🏢 Mr Med
📍 India