JOB DESCRIPTION SOCIAL MEDIA MANAGER – HOME & KITCHEN APPLIANCESPosition Details

Job Title: Social Media Manager
Department: Marketing / Digital Marketing
Industry: Home Appliances & Kitchen Appliances / Consumer Durables
Experience: 3–6 Years
Qualification: Graduate / MBA / Diploma in Marketing, Digital Marketing, Mass Communication or related field
Employment Type: Full-Time
Reporting To: Marketing Head / Business Head / Director
Location: Sector 132 Noida

HR- +91-XXXXXXXXXX

1. JOB SUMMARY

We are looking for a creative, analytical and result-oriented Social Media Manager to manage the company's social media presence and strengthen brand visibility across digital platforms.

The candidate will be responsible for developing and executing social media strategies, creating engaging content, managing social media pages, coordinating photoshoots and video production, running campaigns, increasing followers and engagement, generating leads, monitoring competitors and analysing campaign performance.

The ideal candidate should have experience in Consumer Durables, Home Appliances, Kitchen Appliances, Electrical Appliances, FMCG, E-Commerce or D2C brands.

2. KEY RESPONSIBILITIESA. Social Media Strategy

- Develop and execute the company's social media strategy.
- Create monthly and quarterly social media plans.
- Build brand awareness and digital presence.
- Develop platform-specific content strategies.
- Identify current social media trends and opportunities.
- Develop campaigns around festivals, product launches and promotional events.
- Align social media activities with overall marketing and sales objectives.

B. Social Media Platform Management

Manage and grow the company's presence across:

- Instagram
- Facebook
- YouTube
- LinkedIn
- X / Twitter, where applicable
- Pinterest, where applicable
- Other relevant social platforms

Responsibilities include:

- Content publishing
- Scheduling posts
- Community management
- Engagement
- Comments and messages
- Audience growth
- Page optimization
- Performance monitoring

C. Content Planning & Creation

- Develop creative and engaging content for Home & Kitchen Appliances.
- Prepare monthly content calendars.
- Create concepts for:
- Reels
- Short videos
- Product demonstrations
- Product features
- How-to videos
- Customer testimonials
- Lifestyle content
- Educational posts
- Infographics
- Product comparisons
- Festival creatives
- Promotional posts
- Coordinate with graphic designers, photographers and video editors.
- Ensure content follows the company's brand guidelines.

D. Product Marketing

Develop social media campaigns for products such as:

- Mixer Grinders
- Juicers
- Air Fryers
- Electric Kettles
- Induction Cooktops
- Electric Choppers
- Hand Blenders
- Gas Stoves
- Kitchen Chimneys
- Gas Hobs
- Irons




- Other Home & Kitchen Appliances

Create content highlighting:

- Product features
- Benefits
- Product usage
- Technology
- Energy efficiency
- Design
- Safety features
- Customer problems solved
- Product demonstrations

3. REELS & VIDEO MARKETING

- Develop concepts and scripts for Instagram Reels and YouTube Shorts.
- Coordinate product shoots and demonstrations.
- Create short-form video content.
- Identify trending formats, sounds and content styles.
- Develop product demonstration videos.
- Coordinate with influencers and content creators.
- Monitor video views, watch time and engagement.
- Improve content based on performance analytics.

4. INFLUENCER & CREATOR MARKETING

- Identify relevant influencers and content creators.
- Develop influencer marketing campaigns.
- Negotiate commercials and deliverables.
- Coordinate product samples and shipments.
- Prepare influencer briefs.
- Monitor campaign execution.
- Track influencer-generated:
- Reach
- Engagement
- Views
- Clicks
- Leads
- Sales, where trackable
- Evaluate influencer ROI.

Preferred influencer categories may include:

- Home & Kitchen
- Cooking
- Food
- Lifestyle
- Technology
- Home Improvement
- Homemakers
- Product Reviewers

5. PAID SOCIAL MEDIA ADVERTISING

- Plan and manage paid social media campaigns.
- Coordinate Facebook and Instagram advertising.
- Develop campaigns for:
- Brand Awareness
- Product Awareness
- Lead Generation
- Website Traffic
- E-Commerce Sales
- Product Launches
- Retargeting
- Monitor advertising budgets.
- Analyse:
- CPM
- CPC
- CTR
- CPL
- ROAS
- Conversion Rate
- Optimize campaigns based on performance.

6. PRODUCT LAUNCH CAMPAIGNS

Plan and execute social media campaigns for new product launches, including:

- Pre-launch campaigns
- Teaser campaigns
- Product reveal
- Product demonstration
- Influencer campaigns
- Paid advertising
- Launch-day activities
- Customer reviews
- Post-launch engagement

Coordinate with the Sales and E-Commerce teams to drive product visibility and online sales.

7. CONTENT CALENDAR

Prepare and maintain a monthly content calendar covering:

- Product posts
- Reels
- Stories
- Educational content
- Customer testimonials
- Influencer content
- Festival campaigns
- Promotional campaigns
- Brand awareness content
- Product launches
- Seasonal campaigns

Ensure consistent posting and timely campaign execution.

8. SOCIAL MEDIA ANALYTICS & REPORTING





Prepare weekly and monthly performance reports covering:

- Followers growth
- Reach
- Impressions
- Engagement rate
- Likes
- Comments
- Shares
- Saves
- Video views
- Watch time
- Website traffic
- Leads
- Social media sales
- Paid campaign performance
- Influencer performance

Provide actionable recommendations to improve performance.

9. SEO & DIGITAL COORDINATION

Coordinate with the Digital Marketing / E-Commerce team for:

- Website traffic
- Social media SEO
- YouTube SEO
- Product page traffic
- Campaign landing pages
- Google Business Profile, where applicable
- Search visibility
- E-commerce campaigns

Ensure social media activities support overall digital marketing objectives.

10. REQUIRED QUALIFICATION

- Graduate in Marketing, Mass Communication, Business Administration, Advertising or related field.
- MBA in Marketing / Digital Marketing preferred.
- Certification in Social Media Marketing / Digital Marketing will be an advantage.

11. REQUIRED EXPERIENCE

3–6 years of relevant experience in Social Media / Digital Marketing.

Experience in the following industries will be preferred:

- Home Appliances
- Kitchen Appliances
- Consumer Durables
- Electrical Appliances
- Consumer Electronics
- FMCG
- E-Commerce
- D2C Brands

12. REQUIRED SKILLSSocial Media Skills

- Instagram
- Facebook
- YouTube
- LinkedIn
- Social media analytics
- Community management
- Influencer marketing
- Social media advertising

Content Skills

- Content planning
- Copywriting
- Reels concepts
- Video content
- Creative briefing
- Storytelling
- Product marketing

Tools

Knowledge of tools such as:

- Meta Business Suite
- Meta Ads Manager
- YouTube Studio
- Canva
- Adobe Photoshop / Illustrator – preferred
- Video editing tools
- Google Analytics / GA4
- Excel / Google Sheets

Position: Social Media Manager
Industry: Home Appliances & Kitchen Appliances
Experience: 3–6 Years
Qualification: Graduate / MBA Preferred
Core Expertise: Social Media Management, Content Creation, Reels, Influencer Marketing, Paid Social Advertising, Brand Building and Digital Campaigns
Platforms: Instagram, Facebook, YouTube, LinkedIn and other relevant platforms
Reporting To: Marketing Head / Business Head / Director
Primary Objective: Build a solid digital brand presence, increase engagement and generate measurable traffic, leads and sales through social media.

Preferred Candidate

A creative and performance-oriented Social Media Manager with proven experience in consumer product / appliance brands, capable of independently managing social media strategy, content, campaigns, influencers, paid advertising and performance reporting.

Pay: ₹40,000.00 - ₹60,000.00 per month

Benefits:

- Cell phone reimbursement

Work Location: In person

📌 Social Media Manager (India)
🏢 Vansh Industries
📍 India