Google Ads / PPC Intern

Company: Parrot Media
Department: Performance Marketing
Role: Google Ads / PPC Intern
Location: Dehradun – Work From Office
Experience: Fresher / 0–6 months

About the Role

We are looking for a motivated Google Ads / PPC Intern who wants hands-on experience managing performance marketing campaigns for multiple D2C and service-based brands.

You will work closely with our Google Ads and Performance Marketing team and learn how to plan, execute, optimize, and scale paid campaigns with a robust focus on ROAS, conversions, CPA, and revenue growth.

Key Responsibilities

- Assist in setting up and managing Google Ads campaigns for multiple client accounts.
- Work on Search, Shopping, Performance Max, Display, YouTube, and Remarketing campaigns.
- Conduct keyword research and identify high-intent search terms.
- Create and organize campaigns, ad groups, keywords, audiences, and ads.
- Assist with writing performance-focused Google Search ad copy.
- Monitor campaign budgets and daily spends.
- Track significant metrics including:
- ROAS
- CPA / Cost per Conversion
- CPC
- CTR
- Conversion Rate
- Impression Share
- Revenue
- Review Search Terms Reports and regularly add relevant negative keywords.
- Assist with bid, budget, keyword, audience, and campaign optimizations.
- Support Google Merchant Center setup and product-feed monitoring for e-commerce clients.
- Assist with Google Analytics 4 (GA4) and conversion tracking.
- Understand and help troubleshoot Google Ads conversion tracking.
- Coordinate with the creative and website teams when new banners, videos, landing pages, or website changes are required.
- Prepare daily, weekly,



and monthly performance reports.
- Research competitors and identify new advertising opportunities.
- Maintain campaign and optimization records for assigned accounts.
- Stay updated with new Google Ads features, policies, and performance-marketing trends.

Skills We're Looking For

- Basic understanding of Google Ads and PPC advertising.
- Understanding of digital marketing fundamentals.
- Basic knowledge of Google Analytics / GA4 is preferred.
- Strong analytical and numerical skills.
- Comfortable working with Excel or Google Sheets.
- Good written and verbal communication.
- Ability to work with data and identify patterns.
- Willingness to learn and experiment.
- Strong attention to detail.

What You'll Learn

This isn't an internship where you'll only prepare reports. You'll get practical exposure to live advertising accounts and real marketing budgets under the guidance of experienced performance marketers.

You'll learn:

- Google Search Ads
- Performance Max
- Google Shopping
- YouTube Ads
- Remarketing
- Keyword & competitor research
- Merchant Center
- GA4
- Conversion tracking
- Campaign optimization
- E-commerce ROAS & profitability
- Client reporting
- Scaling campaigns

Who Should Apply?

You should apply if you:

- Want to build a career in Performance Marketing / Google Ads
- Enjoy working with numbers and data
- Are curious about why some campaigns convert while others don't
- Want hands-on agency experience
- Are comfortable learning quickly and taking ownership

Freshers with strong digital marketing fundamentals are welcome to apply.

Pay: ₹8,326.42 - ₹15,000.00 per month

Work Location: In person

📌 Google ADS Intern (India)
🏢 Parrot Media
📍 India