Experience: 4 - 6 years in performance marketing / paid media, preferably in BFSI, fintech, travel, or D2C

Location: Mumbai (HO)

No. of vacancies:

Key Responsibilities

- Plan, launch, and manage campaigns on Google Ads (Search, Performance Max, Display, YouTube) and Meta Ads; explore emerging channels (Bing, programmatic, affiliates) as needed

- Own the monthly media budget: allocation across products (Forex Card, currency exchange, remittance, eSIM), cities, and campaign types

- Optimize daily for CPL, lead quality, conversion rate, CAC, and ROAS — not just clicks and impressions

- Build and refine keyword strategies, audience segments, geo-targeting (branch cities, airports, student corridors), and remarketing funnels

- Brief and iterate on ad creatives and landing pages with the content/design team; run structured A/B tests

- Set up and maintain accurate conversion tracking — GA4, Google Tag Manager, Meta Pixel, offline conversion imports from CRM

- Publish weekly and monthly performance reports for leadership with clear insights and next actions

- Ensure all ad copy and claims are compliant for a regulated financial product (no misleading rate/return claims; "fees" positioning per brand guidelines)

- Coordinate with agencies/consultants where applicable and own accountability for outcomes





Requirements

- 4–6 years hands-on experience running Google Ads and Meta Ads with meaningful monthly budgets (₹10L+ preferred)

- Proven track record of improving CPL/CAC and scaling lead volume — be ready to walk through real campaign numbers in the interview

- Strong working knowledge of GA4, Google Tag Manager, and conversion tracking setups

- Comfortable with Excel/Sheets for budget planning and performance analysis

- Understanding of full-funnel metrics: lead qualified lead transaction

- Google Ads and Meta Blueprint certifications preferred

Valuable to Have

- Experience in BFSI, forex, remittance, travel, or other regulated/high-consideration categories

- Exposure to CDP/lifecycle tools (Netcore, MoEngage, CleverTap) and how paid media feeds retention programs

- SEO/landing page optimization awareness

What We Offer

- Direct ownership of the paid media P&L; with visibility to CEO/leadership

- A fast-scaling D2C function spanning performance, CDP lifecycle marketing, and SEO

- Structured growth path as digital becomes the company's primary acquisition channel

If this suits your experience and requirement please apply with updated CV on [email protected]

📌 Media Manager – Performance MarketingC) (India)
🏢 WSFx Global Pay
📍 India