Experience: 3–5 Years
Employment Type: Full time
Location: Delhi NCR
Department: Digital Marketing / Marketing

About the Role

Ayushman Diagnostics & Imaging Centre is looking for an experienced Performance Marketing Specialist to plan, execute, optimize, and scale digital advertising campaigns across Google Ads, Meta Ads, and other relevant performance marketing platforms.

The ideal candidate should have strong hands-on experience in lead generation, campaign optimization, conversion tracking, analytics, and ROI-driven digital marketing.

Key Responsibilities

- Plan and execute performance marketing campaigns across Google Ads and Meta Ads.
- Manage Google Search, Display, Performance Max, YouTube and other relevant campaign types.
- Plan and manage Meta campaigns for lead generation, conversions, remarketing and awareness.
- Develop campaign strategies based on business objectives, target audience and budgets.
- Perform keyword research, audience research and competitor analysis.
- Create and test different ad copies, creatives, landing pages and audience segments.
- Monitor and optimize CPC, CTR, CPL, CPA, conversion rate and ROAS.
- Identify underperforming campaigns and implement optimization strategies.
- Manage campaign budgets and ensure efficient utilization of marketing spend.
- Set up and monitor conversion tracking using Google Tag Manager, Google Analytics 4 and advertising platforms.
- Analyze campaign performance and generate weekly/monthly performance reports.
- Conduct A/B testing for creatives, ad copies, landing pages and targeting.
- Implement remarketing and retargeting campaigns.
- Work closely with the creative, content, SEO and sales teams to improve lead quality and conversions.
- Coordinate with the sales team to understand lead quality and optimize campaigns accordingly.
- Maintain accurate campaign documentation, dashboards and performance reports.
- Stay updated with changes in Google Ads, Meta Ads, analytics tools and digital advertising trends.

Required Skills





- 3–5 years of hands-on experience in Performance Marketing / Paid Media.
- Strong expertise in Google Ads and Meta Ads.
- Experience in lead generation and conversion-focused campaigns.
- Strong understanding of CPC, CPM, CTR, CPL, CPA, ROAS and conversion rate.
- Working knowledge of GA4 and Google Tag Manager.
- Experience with conversion tracking and campaign attribution.
- Strong analytical and data interpretation skills.
- Good knowledge of Excel / Google Sheets.
- Experience with landing page and funnel optimization.
- Strong understanding of audience targeting, remarketing and A/B testing.
- Good communication and reporting skills.

Preferred Qualifications & Experience

- Graduation is mandatory; MBA in Marketing will be an added advantage
- Experience in Healthcare, Diagnostics, Hospitals will be an advantage.
- Google Ads certification will be preferred.
- Experience managing significant monthly advertising budgets.
- Experience working with CRM data and lead-quality reports.

Key Performance Indicators (KPIs)

The selected candidate will be responsible for improving:

- Qualified Lead Generation
- Cost Per Lead (CPL)
- Cost Per Acquisition (CPA)
- Conversion Rate
- Return on Ad Spend (ROAS)
- Lead Quality
- Campaign ROI
- Budget Utilization
- Landing Page Conversion Rate

What We Are Looking For

We are looking for someone who is data-driven, analytical, proactive and highly performance-oriented, with the ability to take ownership of campaigns from strategy and execution to optimization and reporting.

Candidates with hands-on experience in managing lead-generation campaigns and delivering measurable business results are preferred.

Why Join Ayushman?

- Reputed and growing healthcare brand
- Leadership role with decision-making authority
- Opportunity to scale marketing operations in diagnostics & imaging

Location: Dwarka Sector 12, Delhi

Salary: As per experience

Interested candidates may contact or share their resume.

Contact Details

+91-XXXXXXXXXX

Address: Plot No. 2, Ashirwad Chowk, HL Galleria, Sector 12, Dwarka, Dwarka, New Delhi 110075

Pay: ₹20,000.00 - ₹50,000.00 per month

Work Location: In person

📌 Performance Marketing Specialist (India)
🏢 Ayushman Diagnostics
📍 India