Digital Growth & Performance Marketing Specialist

Full-time · Work from office · Bengaluru ·

About the Role

Dr Spine (New BEL Road, Indiranagar, Whitefield) is seeking a results-driven Digital Growth & Performance Marketing Specialist to own our entire digital presence and directly drive patient inflow across all three centres. This is a single-owner role for a self-starter who can take Dr Spine from strong local recognition to top-of-mind authority in spine across Bengaluru — measured by rankings, reach, and, above all, recent patient appointments per centre.

What You'll Own

Performance Marketing

* Plan, launch and optimise Google Ads (Search, Performance Max, Display) and Meta Ads (Facebook/Instagram) with smart bidding, keyword and audience research, ad-copy testing, and continuous ROAS/CPA improvement.

* Build location-specific campaigns that route leads to the nearest centre.

Organic Growth (SEO / GEO / AEO)

* Drive SEO, GEO (Generative Engine Optimisation) and AEO (Answer Engine Optimisation): keyword strategy, on-page/off-page/technical optimisation, and content structured to surface in AI answer engines (ChatGPT, Gemini, Google AI Overviews, Perplexity).

* Own and optimise Google Business Profiles for all centres — local pack rankings, reviews, Q&A;, posts, and map visibility.

Social & Content

* Manage all social handles end-to-end: content calendar, creatives, posting, community management, and timely responses to comments/DMs.

* Coordinate reels, testimonials, and educational content that build authority and trust.

CRM & Patient Analytics

* Analyse the existing patient CRM to identify inactive/lapsed patients, launch re-engagement and recall campaigns, and measurably increase patient inflow to each centre.





* Track and report patient acquisition per channel and per centre; tie spend to booked appointments.

Reporting

Maintain dashboards (Google Analytics, Google Ads, Meta, Search Console) and deliver monthly performance reports with clear insights and next steps.

Requirements

* 4-5 + years proven experience running Google Ads and Meta Ads with demonstrable ROI (share numbers/case studies).

* Strong command of SEO, plus practical GEO and AEO experience.

* Hands-on with Google Analytics (GA4), Search Console, SEMrush/Ahrefs, and social media management tools.

* Working knowledge of CRM data analysis and lead nurturing.

* Bachelor's degree in Marketing, Business, Computer Science, IT, or related field.

* Google Ads / Analytics certifications preferred.

* Ability to work independently, manage multiple channels, and use automation tools efficiently. Healthcare/clinic marketing experience is a strong plus.

KPIs
* Google Business Profile rankings and review growth
* Organic + AI-engine visibility and keyword rankings

* Reactivation rate of lapsed CRM patients

* New patient appointments per centre (primary)

* Reduction in cost per lead / cost per acquisition

Compensation

₹6–7 LPA (6 months) + performance-based incentives, with strong hikes tied to measurable results. Onsite for the first 6 months; hybrid flexibility thereafter based on performance.

Pay: ₹600,000.00 - ₹700,000.00 per month

Benefits:

- Cell phone reimbursement
- Provident Fund

Ability to commute/relocate:

- Bengaluru, Karnataka (Bengaluru Urban District): Reliably commute or planning to relocate before starting work (Required)

Education:

- Bachelor's (Required)

Experience:

- Digital marketing: 2 years (Required)

Location:

- Bengaluru, Karnataka (Bengaluru Urban District) (Required)

Work Location: In person

📌 Digital Growth & Performance Marketing Specialist (India)
🏢 Dr Spine
📍 India