We are looking for a high-energy, data-driven Head of Performance Marketing to build and scale our B2C customer acquisition engine.You will own the complete performance marketing funnel traffic → leads → qualified customers → bookings → vehicle deployment → repeat / referral — with a transparent focus on profitable growth.This is a hands-on leadership role for someone who loves numbers, experiments aggressively and can convert marketing spends into measurable business outcomes.KEY RESPONSIBILITIES:
1. Own Growth & Customer Acquisition
- Own B2C customer acquisition across all digital channels.
- Build scalable acquisition engines for multiple cities and customer segments.
- Drive leads, bookings, activations and revenue, not vanity metrics.
- Develop city-wise and vehicle-wise acquisition strategies.
- Identify new customer segments, channels and growth opportunities.
2. Performance MarketingOwn and scale campaigns across:
- Google Ads / Performance Max
- Meta Ads
- YouTube
- Programmatic / Display
- App-install & re-engagement campaigns
- Affiliate / partner channels
- SEO + organic acquisition
- Emerging digital channels
- Continuously optimise:
CAC | CPL | CPQL | Conversion | ROAS | Revenue | LTV | Payback3. Full-Funnel OwnershipBuild measurement and optimisation across:Ad → Landing Page → Lead → Calling → KYC → Booking → Vehicle Allocation → First Payment → Active CustomerWork closely with Sales, Call Centre, Operations, Product and Technology teams to identify and eliminate funnel leakage.4. City-Level GrowthCreate a city-wise growth playbook covering:
Allocate marketing budgets dynamically based on city-level ROI and fleet availability.5. Data & AnalyticsBuild a robust performance dashboard covering:
The objective is not simply to acquire customers — it is to acquire profitable customers.8. Team LeadershipBuild and lead a high-performance growth team covering: