Job Title: Performance Marketing Executive (360° Digital Marketing)

Location: Mumbai (On-site)Employment Type: Full-TimeExperience Required: 2 Years

About the Role

We are seeking a highly motivated and analytical Performance Marketing Executive with a minimum of 2 years of hands-on experience in 360° digital marketing. The ideal candidate should be capable of planning, executing, optimizing, and reporting on multi-channel marketing campaigns that generate measurable business growth.

This role requires expertise across paid media, SEO, website optimization, analytics, email marketing, marketing automation, and conversion rate optimization. The candidate should be comfortable working in a fast-paced agency environment while managing multiple client accounts and achieving performance-driven KPIs.

Key Responsibilities1. Performance Marketing

- Plan, launch, monitor, and optimize Google Ads campaigns (Search, Display, Performance Max, Shopping, YouTube).
- Manage Meta Ads (Facebook & Instagram) campaigns for lead generation, eCommerce, and brand awareness.
- Create and optimize LinkedIn Ads campaigns for B2B lead generation.
- Develop campaign structures, audience segmentation, bidding strategies, and budget allocation.
- Conduct keyword research and audience research.
- Continuously optimize campaigns to improve ROAS, ROI, CPA, CPL, CTR, and Conversion Rate.
- Perform A/B testing on creatives, ad copies, landing pages, and audiences.
- Scale profitable campaigns while maintaining efficiency.

2. Search Engine Optimization (SEO)

- Conduct keyword research and competitor analysis.
- Perform On-Page, Off-Page, and Technical SEO.
- Optimize website structure, metadata, schema markup, and internal linking.
- Improve website indexing and crawlability.
- Monitor rankings, backlinks, and organic traffic.
- Coordinate with developers to resolve technical SEO issues.
- Execute local SEO strategies where applicable.

3. Website & Conversion Rate Optimization (CRO)

- Audit websites for user experience and performance improvements.
- Optimize landing pages to increase lead generation and conversions.
- Work with developers and designers to implement CRO recommendations.
- Improve page speed and Core Web Vitals.
- Analyze user journeys and conversion funnels.

4. Analytics & Tracking

- Configure and manage Google Analytics 4 (GA4).




- Implement Google Tag Manager (GTM).
- Set up Google Ads Conversion Tracking.
- Configure Meta Pixel and Conversion API.
- Track website events and user behaviour.
- Build dashboards using Google Looker Studio.
- Prepare weekly and monthly marketing performance reports.
- Analyze campaign data and provide actionable insights.

5. Email Marketing & Marketing Automation

- Plan and execute email marketing campaigns.
- Create customer journeys and automation workflows.
- Segment audiences for personalized communication.
- Monitor campaign performance including Open Rate, CTR, and Conversion Rate.
- Optimize email campaigns based on analytics.

6. Social Media Marketing

- Manage paid social campaigns across Meta, LinkedIn, and other platforms.
- Coordinate with the creative team for ad creatives and content.
- Suggest campaign improvements based on performance insights.
- Support organic social media strategy when required.

7. Market Research & Strategy

- Conduct competitor research and market analysis.
- Identify new growth opportunities and emerging trends.
- Recommend digital marketing strategies aligned with client objectives.
- Present campaign insights and optimization recommendations.

Required Skills

- Google Ads
- Meta Ads Manager
- LinkedIn Ads
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Google Search Console
- SEO (On-Page, Off-Page & Technical)
- Conversion Rate Optimization (CRO)
- Google Looker Studio
- Google Keyword Planner
- Meta Pixel & Conversion API
- Landing Page Optimization
- WordPress CMS
- Basic HTML/CSS knowledge
- Microsoft Excel / Google Sheets
- Email Marketing Platforms (Mailchimp, Brevo, HubSpot, etc.)
- Marketing Automation Tools
- Strong analytical and reporting skills
- Excellent written and verbal communication
- Project and time management skills

Required Qualifications

- Bachelor's degree in Marketing, Business Administration, Information Technology,



Computer Science, or a related field.
- Minimum 2 years of proven experience in Performance Marketing or Digital Marketing.
- Prior experience in a digital marketing agency is preferred.
- Solid understanding of lead generation, eCommerce, and service-based marketing campaigns.

Required Certifications

Applicants must hold at least one of the following certifications. Candidates with multiple certifications will be given preference.

Mandatory (Minimum One Required)

- Google Ads Search Certification
- Google Analytics 4 (GA4) Certification
- Meta Certified Digital Marketing Associate

Preferred Certifications

- Google Ads Display Certification
- Google Ads Video Certification
- Google Shopping Ads Certification
- Meta Certified Media Buying Professional
- HubSpot Email Marketing Certification
- HubSpot Content Marketing Certification
- Semrush SEO Certification
- LinkedIn Marketing Labs Certification
- Microsoft Advertising Certification

Key Performance Indicators (KPIs)

- Return on Ad Spend (ROAS)
- Cost Per Lead (CPL)
- Cost Per Acquisition (CPA)
- Return on Investment (ROI)
- Conversion Rate
- Click-Through Rate (CTR)
- Website Traffic Growth
- Organic Keyword Rankings
- Lead Volume & Lead Quality
- Revenue Generated
- Landing Page Conversion Rate
- Client Retention & Satisfaction
- Campaign Delivery Within Timelines

What We Offer

- Market-competitive salary based on experience and skills.
- Performance-based incentives and annual appraisals.
- Opportunity to work with national and international brands.
- Exposure to diverse industries and marketing campaigns.
- Career growth with structured learning and development.
- Access to premium marketing tools, certifications, and training.
- Collaborative, innovative, and growth-focused work workplace.

Why Join Us?

At our agency, you'll work on high-impact campaigns across multiple industries, collaborate with experienced professionals, and gain exposure to the latest tools and technologies in digital marketing. We value innovation, accountability, continuous learning, and measurable results, providing you with the opportunity to accelerate your career while delivering exceptional outcomes for our clients.

Pay: ₹9,945.54 - ₹33,741.44 per month

Work Location: In person

📌 Performance Marketing Executive (India)
🏢 Sourcelift Media
📍 India