Location MUMBAI, India Category Brand Management/Marketing Job Id R000157188 Job Type Full time Entry Level

Job Location

MUMBAI GENERAL OFFICE

Job Description

P&G; was founded over 180 years ago as a simple soap and candle company. Today, we're the world’s largest consumer goods company and home to iconic, trusted brands that make life a little bit easier in small but meaningful ways. We've spanned three centuries thanks to three simple ideas: leadership, innovation and citizenship. The insight, innovation and passion of hardworking teams have helped us grow into a global company that is governed responsibly and ethically, that is open and transparent, and that supports good causes and protects the environment. This is a place where you can be proud to work and do something that matters.

Dedication from Us:

You'll be at the core of breakthrough innovations, be given exciting assignments, lead initiatives, and take ownership and responsibility, in creative work spaces where new ideas flourish. All the while, you'll receive outstanding training to help you become a leader in your field. It is not just about what you'll do, but how you'll feel: encouraged, valued, purposeful, challenged, heard, and inspired.

What we Offer:

Continuous mentorship – you will collaborate with passionate peers and receive both formal training as well as day-to-day mentoring from your manager dynamic and supportive work environment– employees are at the centre, we value every individual and support initiative, promoting agility and work/life balance

Job Description:

The Prospect: We are seeking a dynamic and visionary expert in Corporate & Brand Communications to spearhead P&G;'s reputation and brand narratives in India. In this pivotal role, you will be responsible for crafting and executing integrated communication strategies that not only safeguard and enhance P&G;'s corporate reputation but also elevate the visibility and trust in our diverse portfolio of brands. You will leverage cutting-edge communication techniques, emerging platforms, and strategic partnerships to ensure our messages resonate powerfully in today's rapidly evolving media landscape.

Key Responsibilities:

- Strategic Communications Leadership: Lead the development and implementation of comprehensive corporate and brand communication strategies that align with P&G;'s business objectives, market trends, and stakeholder expectations. Drive impactful external transparency and storytelling to build strong affinity for P&G; in India.
- Brand & Product Communication: Develop and execute communication plans that effectively launch new products, amplify brand campaigns, and highlight the unique value propositions of P&G; brands across various channels.
- Reputation & Trust Management: Proactively manage and enhance P&G;'s corporate and brand reputation,



fostering trust and credibility among consumers, media, and key stakeholders. Develop robust issue management and crisis communication plans, leveraging real-time insights and data.
- Media & Influencer Relations: Cultivate and maintain high-quality, strategic relationships with journalists, media houses, industry analysts, and a diverse network of Key Opinion Leaders (KOLs) and social media influencers. Identify opportunities for authentic brand integration and impactful storytelling through these partnerships.
- Digital & Social Media Engagement: Lead P&G;'s digital presence and strategy across relevant platforms, leveraging insights into social media trends, emerging platforms, and community engagement tactics. Develop compelling digital content and campaigns that drive conversation and build brand loyalty.
- Community Engagement & ESG Communication: Drive impactful community relations initiatives and lead communication around P&G;'s Environmental, Social, and Governance (ESG) commitments and activities, showcasing our positive societal impact.
- Gen AI & Innovation in Communications: Explore and integrate Generative AI tools and other innovative technologies to enhance communication efficiency, personalize messaging, and analyze communication effectiveness. Stay abreast of advancements in communication technology and adapt strategies accordingly.
- Content Creation & Storytelling: Oversee the creation of compelling and consistent communication materials, including press releases, thought leadership articles, speeches, presentations, corporate reports, and multimedia content. Serve as key media resource for media interviews as appropriate.
- Building Trust Internally: Work with leadership team on strategic enterprise-wide communication and anticipate and create issue management plans.
- Stakeholder & Leadership Collaboration: Collaborate closely with the leadership team on strategic enterprise-wide communication initiatives. Serve as a key media resource for interviews and spokesperson opportunities as appropriate.
- Measurement & Optimization: Continuously monitor, analyze, and evaluate the effectiveness of communication campaigns using data-driven metrics to ensure continuous improvement and maximize ROI.
- Agency & Partner Management: Manage relationships with external agencies and partners, ensuring alignment with P&G;'s communication objectives and brand guidelines.

Skills & Qualifications:

- Strategic Acumen:



Proven ability to develop and execute sophisticated communication strategies that drive business outcomes and build strong brand equity.
- Exceptional Communication Skills: Superior verbal and written communication skills, with a demonstrated ability to craft clear, concise, and compelling messages for diverse audiences. Strong presentation and public speaking abilities.
- Digital & Social Media Savvy: Deep understanding of current social media trends, digital platforms, community engagement best practices, and analytics. Experience with influencer marketing and content strategy for digital channels.
- Reputation Management Expertise: Demonstrated experience in reputation management, crisis communication, and proactive issue resolution.
- Partnership & Collaboration: Excellent collaboration abilities to work effectively with cross-functional teams, demanding internal stakeholders, and external partners (media, agencies, KOLs).
- Innovation & Adaptability: High degree of initiative, commitment, and a keen interest in leveraging new technologies like Generative AI to innovate communication approaches. Ability to adapt quickly to a dynamic media landscape.
- Attention to Detail: Sharp attention to detail in all aspects of communication planning and execution.
- Results-Oriented: Proven track record of delivering measurable results in communication campaigns.

Job Qualifications

- MBA / Postgraduate in Communication / Digital Marketing
- Minimum 2 years of relevant experience
- A degree in Communications, Marketing, Business Administration or a related field.
- Strong written and verbal communication skills.
- Ability to work collaboratively within a team environment.
- Demonstrated ability to manage multiple tasks and meet deadlines.
- A growth mindset with the ability to learn from feedback and continuously improve.

About us:

We produce globally recognized brands, and we grow the best business leaders in the industry. With a portfolio of trusted brands as diverse as ours, it is paramount our leaders can lead with courage the vast array of brands, categories, and functions. We serve consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ariel®, Gillette®, Head & Shoulders®, Herbal Essences®, Oral-B®, Pampers®, Pantene®, Tampax® and more. Our community includes operations in approximately 70 countries worldwide.

Visit http://www.pg.com to know more.

We are an equal-opportunity employer and value diversity at our company. We do not discriminate against individuals based on race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, HIV/AIDS status, or any other legally protected factor

Job Schedule

Full time

Job Number

R000157188

Job Segmentation

Entry Level

📌 Communications Manager (India)
🏢 Procter & Gamble
📍 India