Social Media & Brand Strategist

Company: NoLabels
Location: Mohali, Punjab
Experience: 1–3 Years
Salary: ₹28,000 – ₹42,000 per month
Employment Type: Full-time
Work Mode: Work from Office/Hybrid

About NoLabels

NoLabels is a growing premium fashion brand focused on contemporary women's western and partywear. We are looking for a creative & strategic Social Media & Brand Executive who can contribute to building a strong and aspirational digital presence for the brand.

The ideal candidate should be able to think strategically, create compelling content, execute campaigns and analyse performance.

1. Social Media Strategy

- Develop and execute the social media strategy for Instagram and other relevant platforms.
- Build monthly content calendars around brand objectives, product launches, campaigns, trends and seasonal opportunities.
- Research competitors, audience behaviour, fashion trends and emerging social media formats.
- Identify opportunities to increase reach, engagement, brand awareness and conversions.
- Continuously experiment with new content formats, hooks and storytelling approaches.

2. Brand Building & Positioning

- Develop content that strengthens No Labels premium positioning and differentiates the brand from competitors.
- Maintain consistency in the brand's visual identity, tone of voice and overall communication.
- Understand the target audience and translate their interests, aspirations and behaviour into relevant content.
- Develop brand storytelling that connects with the audience and strengthens brand recall.
- Identify opportunities to communicate the brand's unique value proposition across digital platforms.

3. Content Strategy & Creation

- Conceptualise creative content for Reels, Stories, Carousels, Static Posts and other social formats.
- Develop content ideas around fashion, styling, collections, lifestyle, trends and brand stories.
- Write engaging captions, hooks, CTAs and other social media copy.
- Work closely with photographers, designers, videographers and internal teams to execute content.




- Use tools such as Canva, CapCut, Adobe and AI tools for content creation and creative experimentation.

4. Campaigns & Product Launches

- Ideate and execute campaigns for new collections, product launches, festive occasions, offers and brand initiatives.
- Develop campaign concepts, themes, messaging and content plans.
- Coordinate with internal teams to ensure smooth execution of campaigns.
- Identify opportunities for trend-led, seasonal and culturally relevant campaigns.
- Track campaign performance and use insights to improve future campaigns.

5. Influencer & Community Marketing

- Research and identify relevant fashion, lifestyle and content creators.
- Support influencer collaborations and campaign planning.
- Coordinate influencer deliverables and ensure content aligns with brand guidelines.
- Identify opportunities to build stronger engagement and community around the brand.
- Monitor influencer and collaboration performance.

6. Social Media Performance & Analytics

- Monitor key metrics including reach, engagement, follower growth, website traffic and conversions.
- Analyse content performance and identify what is working and what needs improvement.
- Prepare regular social media performance reports and actionable insights.
- Use data to refine content, campaigns and overall social media strategy.
- Have a basic understanding of Meta Ads and paid social performance.

7. Trends, Research & Innovation

- Stay updated with the latest Instagram trends, formats, features and content styles.
- Track fashion, lifestyle and competitor trends relevant to the brand.




- Identify emerging content opportunities and experiment with new formats.
- Explore AI tools and new technologies to improve content quality, creativity and efficiency.

Skills & Qualifications

- 1–3 years of experience in Social Media, Digital Marketing, Content Marketing or Brand Marketing.
- Strong understanding of Instagram, Reels, Stories and current social media trends.
- Strong creative and visual sense with an understanding of branding and storytelling.
- Good content ideation, copywriting and communication skills.
- Basic understanding of social media analytics and Meta Ads.
- Proficiency in tools such as Canva, CapCut, Adobe or similar creative platforms.
- Comfortable using AI tools for content creation and creative experimentation.
- Solid ownership, initiative and attention to detail.
- Ability to manage multiple campaigns and deadlines independently.

Preferred Experience

Candidates with experience in Fashion, Lifestyle, Retail, D2C, E-commerce or Premium Consumer Brands will be preferred.

Experience in brand building, campaign strategy, influencer marketing or measurable social media growth will be an added advantage.

Portfolio Requirement

Portfolio is mandatory. Candidates must share a portfolio, Instagram page or examples of previous social media/campaign work at [email protected]

What We Offer

- Opportunity to work with a growing premium fashion brand.
- Creative freedom to experiment with new content formats and campaigns.
- Exposure to social media, branding, content, influencer marketing and digital marketing.
- Opportunity to take ownership of campaigns and contribute directly to brand growth.

If you are someone who combines creativity, strategy, aesthetics and execution and wants to build a brand rather than simply manage a social media page, we would love to hear from you.

Pay: ₹20,000.00 - ₹42,000.00 per month

Benefits:

- Paid sick time
- Paid time off

Application Question(s):

- Do you have experience in a fashion brand ?

Work Location: In person

📌 Social Media and Brand Executive (Sahibzada Ajit Singh Nagar)
🏢 No Labels
📍 Sahibzada Ajit Singh Nagar