About Skill Set Digital

Skill Set Digital is a full-service IT and digital marketing company helping businesses build their online presence, generate leads, increase sales, and grow through performance-driven digital marketing.

We are looking for a Digital Marketing Specialist who has strong hands-on experience in Meta Ads (Facebook & Instagram) and understands how to plan, launch, optimize, and scale performance marketing campaigns.

The ideal candidate should be comfortable working with lead-generation campaigns, analyzing campaign performance, testing creatives and audiences, and continuously improving campaign ROI.

Key Responsibilities1. Meta Ads – Primary Responsibility

- Plan, create, launch, manage, and optimize Facebook & Instagram advertising campaigns.
- Manage campaigns for Lead Generation, Website Conversions, WhatsApp, Traffic, Engagement, and Sales.
- Develop campaign structures based on client objectives, target audience, budget, and industry.
- Create and manage Campaigns, Ad Sets, and Ads within Meta Ads Manager.
- Conduct audience research and create:
- Custom Audiences
- Lookalike Audiences
- Retargeting Audiences
- Interest/Behaviour-based audiences
- Monitor campaign performance and optimize campaigns based on CPL, CPA, CTR, CPC, CPM, ROAS, Conversion Rate, and other relevant metrics.
- Perform A/B testing for creatives, ad copies, audiences, placements, offers, and campaign structures.
- Identify underperforming campaigns/ad sets/ads and take corrective actions.
- Scale winning campaigns while maintaining efficiency and lead quality.
- Monitor frequency, audience saturation, learning phase, and campaign performance.
- Work closely with the creative team to provide requirements for ad creatives, videos, reels, banners, and ad copies.
- Develop effective ad copy, headlines, primary text, CTAs, and campaign messaging.
- Set up and monitor Meta Pixel, Events, Conversions API, and conversion tracking where required.
- Troubleshoot common Meta Ads issues related to:
- Ad disapprovals
- Account restrictions
- Pixel/events
- WhatsApp integration
- Facebook Page/Instagram account connections
- Tracking and conversion issues
- Business Manager/Ads Manager setup

2. Google Ads – Additional Responsibility

Experience with Google Ads will be an added advantage.

The candidate may be required to:

- Create and manage Google Search, Display,



Performance Max, and Remarketing campaigns.
- Conduct keyword research and identify high-intent keywords.
- Prepare and optimize search ad copies.
- Monitor CPC, CTR, conversions, CPA, conversion rate, and ROAS.
- Optimize campaigns based on search terms, keywords, bidding strategies, locations, devices, and audiences.
- Set up and monitor conversion tracking.
- Prepare regular Google Ads performance reports.

3. Campaign Strategy & Performance Marketing

- Understand the client's business, target audience, competitors, products/services, and marketing objectives.
- Develop digital advertising strategies based on business goals.
- Plan campaign funnels including Awareness → Consideration → Retargeting → Conversion.
- Identify opportunities for lead generation and customer acquisition.
- Recommend suitable platforms, campaign objectives, audiences, creatives, and budgets.
- Continuously research new Meta and Google Ads features, trends, targeting options, and best practices.
- Focus on generating quality leads and measurable business results, not just impressions or engagement.

4. Analytics & Reporting

- Monitor campaign performance on a daily/weekly basis.
- Analyze campaign data and identify trends and opportunities.
- Prepare performance reports for internal teams and clients.
- Clearly communicate:
- Amount spent
- Leads/conversions generated
- Cost per lead/acquisition
- CTR
- CPC
- CPM
- Conversion rate
- ROAS, where applicable
- Provide actionable recommendations based on campaign data.
- Coordinate with the SEO, social media, design, development, and content teams when required.

Required Skills

- Hands-on experience with Meta Ads Manager.
- Strong understanding of Facebook & Instagram advertising.
- Experience managing lead-generation and conversion campaigns.
- Understanding of audience targeting, retargeting, Lookalike Audiences, and Custom Audiences.
- Ability to analyze campaign performance and optimize campaigns based on data.




- Understanding of Meta Ads metrics such as CPL, CPA, CTR, CPC, CPM, ROAS, and Conversion Rate.
- Knowledge of A/B testing and campaign optimization.
- Good understanding of digital marketing funnels.
- Solid analytical and problem-solving skills.
- Good communication skills.
- Ability to manage multiple campaigns/clients simultaneously.

Good to Have

- Hands-on experience with Google Ads.
- Google Ads Search certification.
- Experience with Google Analytics 4 (GA4).
- Google Tag Manager knowledge.
- Meta Pixel and Conversion API knowledge.
- Experience with WhatsApp marketing/WhatsApp lead campaigns.
- Experience with landing page optimization.
- Basic understanding of SEO and social media marketing.
- Experience working with lead-generation campaigns for service-based businesses.
- Experience with e-commerce/performance marketing.

We are looking for someone who is:

- Performance-oriented and understands that the goal is business growth, not just running ads.
- Highly analytical and comfortable working with campaign data.
- Curious about testing new strategies and finding better ways to improve results.
- Proactive in identifying campaign problems and suggesting solutions.
- Comfortable managing multiple clients and campaigns.
- Able to work independently while coordinating with a digital marketing team.
- Willing to continuously learn and stay updated with Meta and Google advertising changes.

Experience

2–3 years of relevant experience in Digital Marketing / Performance Marketing / Paid Advertising.

Candidates with strong practical knowledge of Meta Ads and demonstrable campaign experience may also be considered based on their skills.

What You Will Get

- Opportunity to work on real-world digital marketing campaigns across different industries.
- Hands-on experience with Meta Ads and Google Ads.
- Opportunity to work with multiple clients and understand different business models.
- Learning and growth opportunities in performance marketing.
- Exposure to SEO, Social Media Marketing, Google Ads, Analytics, and other digital marketing activities.
- Performance-driven and growth-oriented work environment.
- Opportunity to develop expertise in paid advertising and digital marketing strategy.

Pay: ₹25,000.00 - ₹35,000.00 per month

Work Location: In person

📌 Digital Marketing Specialist (Prahlad Nagar)
🏢 Skill Set Digital
📍 Prahlad Nagar