Social Media Strategist | The Culture Capsule | Mumbai / In-person

Pay: ₹40,000 – ₹50,000 per month

We’re looking for someone who doesn’t just know what’s trending, but understands how social platforms work, why people behave differently on each of them, and how brands can build an audience that stays.

The Culture Capsule is a narrative-first brand-building agency. We build brands through strategy, storytelling and culture. We’re looking for a Social Media Strategist who can take a brand's story and turn it into platform-specific content strategies, creative ecosystems and campaigns that drive attention, engagement and retention.

You should understand social media inside out, from how algorithms and formats work to what makes someone stop scrolling, watch till the end, share, save or come back for more.

What you’ll do

- Social Media Strategy: Build end-to-end social strategies based on brand positioning, audience behaviour, category dynamics and business objectives.
- Platform Strategy: Understand the nuances, strengths and limitations of platforms such as Instagram, LinkedIn, YouTube, Facebook, X and emerging platforms, and develop content strategies specifically designed for each rather than repurposing the same content everywhere.
- Content Strategy: Build content pillars, recurring formats, series and content ecosystems across Reels, carousels, founder content, thought leadership, UGC and other formats, with a clear understanding of what each piece is meant to achieve.
- Audience Retention: Go beyond reach and views. Analyse watch time, retention, repeat engagement, shares, saves,



comments and audience behaviour to understand what keeps people interested and continuously refine the content strategy.
- Paid + Organic Strategy: Understand how paid media and organic content can work together. Use performance data from paid campaigns to inform content strategy, identify winning narratives and optimise creative for both acquisition and retention.
- Creative Campaigns: Conceptualise social-first campaigns, launches, cultural moments and influencer activations that are rooted in the brand narrative and designed for the way people actually consume content.
- Trend & Culture Research: Stay ahead of platform updates, creators, memes, internet culture and emerging formats — but more importantly, understand which trends are relevant to which brands and why.
- Copywriting: Write strong hooks, captions, scripts, headlines, campaign lines, LinkedIn posts and content concepts.
- Content Planning: Build monthly content calendars where every piece has a strategic purpose, from building awareness and consideration to driving engagement, retention or conversion.
- Creative Briefing: Translate strategy into clear briefs for copywriters, designers, filmmakers, editors, creators and performance teams.
- Analytics & Optimisation: Track content and campaign performance,



identify patterns and turn data into actionable changes in creative, formats, messaging and distribution.
- Brand Audits: Analyse competitors, category behaviour, audience conversations and existing content to identify gaps and opportunities for differentiation.
- Client Management: Participate in strategy discussions, creative presentations and client reviews, and confidently articulate the thinking behind your recommendations.

What we’re looking for

- 2–5 years of experience in social media, content or creative strategy.
- Deep understanding of how Instagram, LinkedIn, YouTube, X and other major social platforms work.
- Ability to think in terms of platform behaviour, content formats, audience psychology and retention, not just content calendars.
- Strong understanding of the relationship between organic content, paid media and overall brand strategy.
- Robust communication, copywriting and presentation skills.
- Ability to think strategically and creatively at the same time.
- Strong understanding of social analytics and the ability to turn data into better creative decisions.
- Strong research skills and an instinct for identifying interesting cultural conversations, stories and opportunities.
- Ability to manage multiple brands and collaborate with creative, production and performance teams.
- Most importantly, curiosity about culture and an obsession with understanding why people watch, engage, share and remember things.

Work Location: Mumbai | In-person

Pay: ₹40,000.00 - ₹50,000.00 per month

Work Location: In person

📌 Social Media Strategist (Oshiwara)
🏢 The Culture Capsule
📍 Oshiwara