Job Title: Google Ads Specialist – Performance Marketer

About the Role

We are looking for a data-driven and result-oriented Performance Marketer with strong expertise in Google Ads to manage, optimize, and scale digital campaigns for real estate lead generation. The ideal candidate should have hands-on experience in running high-performance campaigns, analyzing conversion data, and driving measurable ROI.

Key Responsibilities

Plan, execute, and manage Google Ads campaigns (Search, Display, Performance Max, YouTube, and Remarketing).

Drive qualified lead generation campaigns for real estate projects.

Monitor campaign performance and continuously optimize for CPL, ROI, and conversion rates.

Conduct keyword research, audience targeting, and competitor analysis.

Manage ad copy creation, extensions, landing page coordination, and A/B testing.

Track and analyze performance using Google Analytics, Google Tag Manager, and conversion tracking tools.

Prepare and present weekly and monthly performance reports with actionable insights.

Manage campaign budgets efficiently and scale high-performing campaigns.

Collaborate with sales, CRM, and creative teams to improve funnel performance.

Stay updated with the latest Google Ads updates, bidding strategies, and performance marketing trends.

Required Skills & Qualifications

Proven experience in managing Google Ads campaigns with measurable results.

Strong understanding of performance marketing metrics (CPC, CPL, CTR, ROAS,



Conversion Rate).

Hands-on experience with:

Google Ads Manager

Google Analytics (GA4)

Conversion tracking setup

Tag Manager

Experience in lead generation campaigns (real estate experience preferred).

Analytical mindset with solid data interpretation skills.

Ability to manage multiple campaigns and budgets simultaneously.

Excellent communication and reporting skills.

Preferred Qualifications

Google Ads Certification (preferred).

Experience in real estate marketing or high-ticket lead generation.

Knowledge of landing page optimization and funnel strategy.

Familiarity with CRM integration and lead tracking systems.

Key Performance Indicators (KPIs)

Cost per Lead (CPL) optimization

Lead quality & conversion rate

Campaign ROI / ROAS

Budget utilization efficiency

Scaling of high-performing campaigns

What We Offer

Performance-driven growth environment

Opportunity to manage large-scale real estate campaigns

Learning and certification support

Competitive salary + performance incentives

Pay: ₹345,615.06 - ₹1,574,283.58 per year

Benefits:

- Internet reimbursement
- Paid sick time
- Paid time off
- Provident Fund

Ability to commute/relocate:

- HSR Layout, Bengaluru, Karnataka: Reliably commute or planning to relocate before starting work (Required)

Experience:

- Real estate: 1 year (Required)

Location:

- HSR Layout, Bengaluru, Karnataka (Required)

Work Location: In person

📌 Google Ads Specialist (HSR Layout)
🏢 Assettrust Services
📍 HSR Layout