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Areas of Work: Sales & Marketing
Job Id: 15387
External Job Description
Business objectives
- Identify, index and review market potential for waterproofing products
in Project Sales (Geography and Key Accounts)
- Generate leads through direct project site visits and various
stakeholders like Project Sales Officers, Applicators and Dealers
- Conduct site inspection based on leads and make proposals including
sampling to convert sites
- Focus on product mix and ensure product addition in Basic Order
Quantity (BOQ) of the site
Technical Assistance
- Provide technical assistance pre and post sales at the project sites
related to waterproofing products
- Undertake on-site sampling for waterproofing products to build
customer confidence
Market Development
- Identify and engage with set of medium to large waterproofing
applicators, consultants etc. for the purpose of market expansion and
upgradation
- Build long term relationship with the identified set of stakeholders
through regular product training and on-site assistance.
Brief about products and systems with Specifiers and Consultants to
generate business
Training
- Identify and train Project Sales Applicators on practical application of
waterproofing products at regular intervals
- Coordinate with Marketing function to send out collaterals and relevant
training material to the Applicators
Market Intelligence
- Assist Marketing function in conducting product trials and building
inferences on APL product strength vis-à-vis products in the market
- Identify non-APL business stakeholders and take measures to convert to
APL account through product demonstration initiatives
- Integrate with Research and Technology function for new product
development based on feedback of product trends in the market.
Essential
- B.E / B. Tech (Civil) from Tier III/IV Engineering institutes;
- Other graduation qualifications to be considered only in cases where
relevant experience is found suitable
- Minimum of 50% marks throughout education without any backlogs
- Graduation must be through a full time course