Job Title: SEO & Performance Marketing Specialist

Location: Noida Sector 63
Experience: 2–5 Years
Employment Type: Full-time
Work Mode: Work from Office

Job Overview

We are looking for a results-driven SEO & Performance Marketing Specialist who can manage and execute SEO, Google Ads, and Meta Ads campaigns to improve website traffic, generate quality leads, and drive business growth.

The ideal candidate should have hands-on experience in Google Ads, Meta Ads, SEO, keyword research, campaign optimization, analytics, and performance reporting.

Key Responsibilities

SEO

- Develop and execute on-page and off-page SEO strategies.
- Conduct keyword research and identify high-potential keywords.
- Optimize website content, landing pages, meta titles, descriptions, headings, and internal linking.
- Monitor keyword rankings, organic traffic, backlinks, and website performance.
- Identify technical SEO issues and coordinate with the development/content team for improvements.
- Analyze competitors and identify new SEO opportunities.
- Prepare regular SEO performance reports.

Google Ads

- Plan, create, manage, and optimize Google Ads campaigns.
- Manage Search, Display, Performance Max, and remarketing campaigns.
- Conduct keyword research and optimize bidding, targeting, ad copies, and budgets.
- Monitor CPC, CTR, conversions, CPA, ROAS, and overall campaign performance.
- Create and test different ad copies and landing pages to improve conversion rates.
- Track and optimize campaigns based on business and lead-generation goals.

Meta Ads

- Plan and manage Facebook & Instagram advertising campaigns.
- Create and optimize lead generation, traffic, conversion, and remarketing campaigns.
- Define relevant audiences, interests, lookalikes, and retargeting segments.
- Monitor CPL, CTR, CPM, conversion rate, and ROAS.
- Continuously test creatives,



audiences, ad copies, and campaign structures.
- Identify underperforming campaigns and take corrective action.

Analytics & Reporting

- Monitor website and campaign performance using Google Analytics 4 (GA4), Google Search Console, Google Ads, and Meta Ads Manager.
- Track leads, conversions, cost per lead, revenue, and ROI.
- Prepare weekly/monthly performance reports with transparent insights and action plans.
- Use data to identify trends, improve campaign performance, and reduce acquisition costs.

Requirements

- 2–5 years of hands-on experience in SEO, Google Ads, and Meta Ads.
- Strong understanding of performance marketing and lead generation.
- Experience managing paid advertising budgets and optimizing campaigns based on performance.
- Good knowledge of keyword research, SEO tools, Google Analytics, and Search Console.
- Strong analytical and problem-solving skills.
- Ability to understand campaign data and make data-driven decisions.
- Good communication and reporting skills.
- Experience with Google Tag Manager, conversion tracking, and Meta Pixel will be an advantage.

Key Performance Indicators (KPIs)

- Organic traffic growth
- Keyword ranking improvement
- Quality lead generation
- Cost Per Lead (CPL)
- Conversion Rate
- Click Through Rate (CTR)
- Cost Per Acquisition (CPA)
- Return on Ad Spend (ROAS)
- Google & Meta campaign performance
- Overall marketing ROI

What We Are Looking For

We are looking for someone who is hands-on and performance-oriented, not someone who only manages reports or delegates campaigns. The candidate should be comfortable taking ownership of campaigns, analyzing data, testing strategies, and improving results consistently.

Salary: ₹25,000 – ₹50,000 per month, depending on experience and expertise.

Pay: ₹10,677.80 - ₹39,867.75 per month

Work Location: In person

📌 SEO & Performance Marketing Specialist (Noida)
🏢 Health an Wellness
📍 Noida