Department: Marketing & Admissions
Location: Ahmedabad, Gujarat
Position: Marketing Manager
Reporting To: School Management / Senior Management

About the Role

Kalorex Future School is looking for a dynamic and result-oriented Marketing Manager to lead the school's marketing, brand-building, admissions-generation and community engagement initiatives.

The role will be responsible for developing and executing integrated digital and offline marketing strategies to increase school visibility, generate qualified admission enquiries, strengthen parent engagement and support student enrolment targets.

Key Responsibilities1. Marketing Strategy

- Develop and execute annual and quarterly marketing plans aligned with admission and enrolment targets.
- Build the school's brand positioning and communicate its academic philosophy, facilities, achievements and unique offerings.
- Identify target parent segments and develop campaigns accordingly.
- Monitor competitors, market trends and local education-market opportunities.

3. Admissions & Lead Generation

- Develop marketing campaigns to generate quality admission enquiries.
- Work closely with the Admission Counselling team to improve lead follow-up and conversion.
- Analyse the complete admission funnel—from enquiry to campus visit to application and enrolment.
- Prepare regular reports on leads, conversions, campaign performance and admission targets.
- Develop strategies to improve enquiry-to-admission conversion.

4. Events & School Promotions

- Plan and promote open houses, exhibitions, parent engagement events, workshops, seminars, competitions and school activities.




- Develop local-area marketing initiatives to increase awareness among parents.
- Coordinate school branding, outdoor advertising, print campaigns and promotional activities.
- Build relationships with relevant community groups, institutions and local partners.

5. Content & Brand Management

- Maintain marketing dashboards and admission-funnel reports.
- Use data to continuously optimise campaigns and marketing investments.
- Present periodic marketing and admissions performance reports to management.

Candidate Profile

Education:
MBA/PGDM in Marketing, Mass Communication, Advertising or a related field preferred.

Experience:
4 years of relevant marketing experience, preferably in education, schools, edtech.. Experience in school admissions marketing will be an advantage.

Required Skills

- Strong understanding of digital marketing and performance marketing
- Social media marketing
- Lead generation and CRM management
- Content and campaign planning
- Market research and competitor analysis
- Event and local-area marketing
- Budget management
- Strong communication and presentation skills
- Team and agency management
- Ability to work toward measurable admission targets

Preferred Qualities

- Result-oriented and commercially aware
- Creative and innovative
- Strong understanding of parent/customer behaviour
- Excellent interpersonal and negotiation skills
- Solid execution and project-management abilities
- Comfortable working in a target-driven school environment
- Passion for education and brand building

Pay: ₹12,474.56 - ₹35,000.00 per month

Benefits:

- Cell phone reimbursement
- Paid sick time
- Paid time off
- Provident Fund

Work Location: In person

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