Role Purpose The Area Sales Manager – Modern Trade is responsible for leading Modern Trade sales operations in the assigned territory, with a robust focus on key account management, revenue growth, visibility execution, and distributor excellence for the Complan and Glucon-D portfolio. Key Responsibilities Sales & Financial Performance Drive primary sales, secondary sales, and revenue growth across Modern Trade accounts Achieve monthly, quarterly, and annual sales targets Ensure profitable growth through effective planning and execution Key Account & Channel Management Manage National & Regional Modern Trade chains (Reliance, D-Mart, More, Spencer’s, etc.) Strengthen distributor operations for MT channels Negotiate and execute commercials, promotions, visibility, and JBP commitments Market Execution & Process Ensure on-shelf availability, planogram adherence, and promo execution Drive visibility norms, in-store branding, and NPD launches Monitor stock health, ageing, and replenishment cycles Team Leadership Lead, coach, and develop Sales Officers / MT executives Review productivity, beat effectiveness,



and execution quality Drive performance through regular reviews and market visits Business Development & Brand Execution Expand footprint of Complan & Glucon-D in Modern Trade Identify opportunities for assortment expansion and premiumization Collaborate with Marketing and Trade Marketing teams for campaign rollout Reporting & Administration Prepare sales forecasts, visibility plans, and account-wise business plans Track ROI on schemes, promotions, and visibility spends Ensure accurate reporting through SFA and internal systems Key Stakeholders Zonal Sales Manager / Branch Head Modern Trade Key Account Team Sales Officers Distributors & Channel Partners Trade Marketing & Supply Chain HR Business Partner Educational Qualification Graduate (MBA preferred) Experience & Skill Requirements 4–7 years of experience in Modern Trade sales within FMCG Strong exposure to Food / Beverage / Nutrition / OTC categories Hands-on experience in key account handling & distributor management Strong understanding of SFA, ROI tracking, and commercial negotiations Proven people management and cross-functional coordination skills Good communication skills in English and regional language Behavioral Competencies Strong negotiation and relationship-building capability Result-oriented with high ownership mindset Analytical, data-driven, and execution-focused Effective team leader with coaching skills Strong planning, communication, and presentation abilities

📌 ASM_ MT (Maharashtra) (Mumbai)
🏢 Boolean Staffing Recruitment Solutions
📍 Mumbai