Grow brand voice across social

Own LinkedIn, Instagram, X, and Threads for PFC and leadership handles - content cadence,follower growth, and engagement targets. Coordinate PR outreach tied to sustainability moments like Earth Day and World Environment Day, and land earned media coverage for the textile/merchandise vertical.

GTM Strategy and Execution

Stand up dedicated channels for the sub-brand: a monthly LinkedIn newsletter, WhatsApp broadcast marketing, and a twice-weekly Meta content cadence, all built to grow subscribers and inbound leads.

Support sales and conversion

Lead Generation & Event Management

Campaign Management

Brand videos, influencer collaborations, and brand sponsorships management.

Social Media Management

Maintain a shared, org-wide content calendar reviewed monthly, and run monthly performance reviews on all marketing channels.

Requirement

s● 3+ years of marketing experience with hands-on ownership of social channels and content calendar

s● Experience running B2B lead generation across LinkedIn, WhatsApp, and Met

a● Experience in coordinating with sales teams on event logistics and partner outreac





h● Familiarity with campaign reporting and lead-gen dashboards (HubSpot or similar CRM

)● Strong written communication for newsletters, PR outreach, and social cop

y● Experience in sustainability, textiles, or manufacturing industries

.
Benefi

tsWe offer a competitive and comprehensive benefits package designed to support our employees well-being and growth, including an attractive salary, Provident Fund (PF) for financial security, performance-based incentives, comprehensive health and accidental insurance coverage, and robust career growth opportunities. Employees benefit from continuous learning and development through training programs, a healthy work-life balance with versatile policies, and generous paid time off including leave and holidays. Additionally, we provide employee engagement activities, recognition programs to reward achievements, and access to wellness and support initiatives, ensuring a positive and rewarding work environmen

t.

📌 Senior Marketing Associate (Bengaluru)
🏢 Plastics For Change
📍 Bengaluru