Job DescriptionLead Generation Specialist NExperience: Minimum 1 year
NLocation: Mumbai
NIndustry: Real Estate Marketing & Digital Advertising
NWe are looking for a performance-driven Lead Generation Specialist to join our team and manage lead generation campaigns across Meta (Facebook & Instagram) and Google Ads. The ideal candidate should have hands-on experience running performance campaigns and a proven ability to generate high-quality leads at a strong ROI.
Key Responsibilities N
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- Plan, execute andoptimise lead generation campaigns across Meta Ads and Google Ads. N
- Develop campaign strategies based on project, audience, location and budget requirements. N
- Set up and manage campaigns, audiences, targeting, budgets, creatives and bidding strategies. N
- Continuously monitor CPL, CPA, CTR, conversion rates and overall campaign ROI. N
- Identify opportunities to reduce cost per qualified lead while improving lead quality. N
- Work closely with the creative and content teams to develop high-performing ad creatives and copy. N




- Analyse campaign data and provide actionable insights and performance reports. N
- Conduct A/B testing of audiences, creatives, messaging and landing pages. N
- Track leads through thefunnel and optimise campaigns based on lead quality and conversions. N
- Stay updated with the latest developments, tools and best practices across Meta and Google Ads. N

Candidate Requirementsn
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- Minimum 1 year of hands-on experience in Meta Ads and Google Ads. N
- Demonstrable experiencein generating leads through paid advertising. N
- Strong understanding ofperformance marketing, targeting, retargeting and campaign optimisation. N
- Data-driven mindset with solid analytical and problem-solving skills. N
- Ability to manage multiple campaigns and budgets simultaneously. N
- Real estate lead-generation experience will be a strong advantage. N

nMost importantly, we are looking for someone who can demonstrate that they

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