Title: Sales Lead

Location: Noida

Experience:

- 10-15 years of experience in B2B sales, business development, key account management, or project-based sales.
- Proven experience leading and managing sales teams with accountability for revenue growth and target achievement.

About the Role:

Sales Lead to spearhead business growth in the U.S. hospitality market. This leadership role is responsible for driving revenue, managing and mentoring the sales team, building strategic client relationships, and expanding ApneWala's presence across hotel ownership groups, procurement teams, and hospitality project stakeholders.

The ideal candidate will have a proven track record in U.S. B2B sales, team leadership, business development, and high-value deal closures. Experience in hospitality procurement, FF&E;, OS&E;, furniture, construction materials, or project-based sales will be highly preferred.

Key Responsibilities:

Sales Leadership & Team Management

- Lead, mentor, and manage the sales team to achieve revenue targets and business objectives.
- Establish clear sales KPIs, pipeline expectations, activity metrics, and performance standards.
- Conduct regular pipeline reviews, sales coaching sessions, and performance evaluations.
- Foster a high-performance sales culture focused on accountability, customer success, and continuous improvement.
- Develop sales strategies and action plans to accelerate business growth and market penetration.

Business Development & Revenue Growth

- Drive new business acquisition across the U.S. hospitality industry.
- Identify, target, and engage hotel owners, management companies, procurement heads, purchasing teams, and project stakeholders.
- Build and maintain a robust sales pipeline through cold calling, email outreach, LinkedIn prospecting, referrals, networking, and strategic account development.
- Explore new market opportunities and develop strategies to increase revenue and market share.

Consultative Selling & Deal Closure





- Present and promote ApneWala's end-to-end hospitality procurement solutions, including FF&E;, OS&E;, furniture, fixtures, flooring, vanities, cabinets, surrounds, and soft goods.
- Understand client requirements, budgets, project timelines, and operational needs to recommend tailored solutions.
- Lead pricing discussions, commercial negotiations, proposal development, and contract execution.
- Manage complex sales cycles and successfully close high-value, project-based, and bulk procurement deals.
- Ensure achievement of monthly, quarterly, and annual sales targets.

Key Account & Relationship Management

- Develop and maintain long-term relationships with key clients and strategic accounts.
- Serve as a trusted advisor to hospitality clients and procurement decision-makers.
- Drive customer retention, repeat business, upselling, and cross-selling opportunities.
- Ensure high levels of customer satisfaction throughout the sales and project lifecycle.

Sales Operations & CRM Management

- Maintain accurate sales records, opportunity tracking, and forecasting within CRM platforms.
- Monitor pipeline health, conversion metrics, sales performance, and forecast accuracy.
- Generate regular sales reports and provide strategic insights to leadership.
- Ensure CRM discipline, data quality, and adherence to sales processes.

Cross-Functional Collaboration

- Work closely with Design, Procurement, Operations, Logistics, and Leadership teams to ensure seamless project execution.
- Coordinate with internal stakeholders to address client requirements and delivery expectations.




- Support continuous improvement initiatives that enhance customer experience and operational efficiency.

Required Qualifications

- Bachelor's degree in Business Administration, Marketing, Sales, or a related field.
- 10-15 years of experience in B2B sales, business development, key account management, or project-based sales.
- Proven experience leading and managing sales teams with accountability for revenue growth and target achievement.
- Solid track record of successfully closing high-value deals and managing complex sales cycles.
- Experience engaging with U.S.-based clients and stakeholders.

Required Skills & Expertise

Sales & Business Development

- U.S. B2B Sales
- Business Development
- Lead Generation
- Consultative Selling
- Strategic Account Management
- Key Account Management
- Revenue Growth
- Pipeline Management
- Sales Forecasting
- Deal Negotiation & Closure

Leadership & Management

- Sales Team Leadership
- Coaching & Mentoring
- Performance Management
- KPI Development & Monitoring
- Team Building
- Strategic Planning
- Decision-Making & Problem Solving

Client & Industry Expertise

- Client Relationship Management
- Hospitality Sales
- Hotel Procurement
- FF&E; Sales
- OS&E; Sales
- Project-Based Sales
- Bulk Order Management
- Stakeholder Management

Tools & Technology

- Zoho CRM
- Salesforce
- CRM Reporting & Analytics
- Microsoft Excel
- Microsoft PowerPoint
- LinkedIn Sales Navigator (preferred)

Preferred Qualifications

- Experience in hospitality procurement, hotel renovation projects, FF&E;, OS&E;, furniture, interiors, construction materials, or related industries.
- Exposure to working with major hotel brands such as Hilton, Marriott, IHG, Wyndham, Choice Hotels, Red Roof Inn, and Motel 6.
- Existing network within the U.S. hospitality sector is a solid advantage.
- Experience managing large-scale project sales and hospitality procurement contracts.

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