About the Role

Kuku is India's one of the largest content platforms. This role owns the Engagement charter at Kuku — the cross-functional function responsible for how often people come back, how deep they go, and how the product turns a first listen into a daily habit. You'll run the POD's roadmap end to end: dig into user behaviour, decide what to build next, and ship features that move engagement and retention. It's a role for someone who is equally comfortable in a cohort chart and in a prototype, and who can turn a hunch into something clickable before writing a single line of spec.

What you'll work onOwn the Engagement POD

- Own the engagement roadmap end to end — set the direction for the POD, decide what gets built, and drive it from idea to launch to iteration.

- Run the POD's day-to-day: define and prioritise the backlog, keep engineering and design unblocked, and make the calls that keep the squad moving.

- Own engagement and retention metrics for the POD, and be accountable for the number, not just the shipping.

User Analysis & Insight

- Do the user analysis yourself — cohort, funnel, and retention analysis to understand where people drop off and why they come back.

- Combine quantitative data with qualitative research (user interviews, session reviews, feedback) to build a real picture of listener behaviour.

- Turn insight into a clear, prioritised view of what to build next.

Feature Planning & Prototyping

- Plan new features from problem to spec — define the opportunity, size it, write crisp requirements, and align the POD around them.

- Vibe code your ideas. Use AI-assisted coding and prototyping tools to build quick,



working prototypes and clickable demos, so ideas get validated with real interaction before they hit the roadmap.

- Design and run experiments (A/B tests) to validate whether a feature actually moves the needle.

Cross-Functional Collaboration

- Work closely with engineering, design, data, and content to ship features that land.

- Communicate what you're building and why, and keep stakeholders aligned on outcomes over output.

What we're looking for

- 3–6 years in product management, ideally on consumer products at real scale.

- Genuinely data-driven — comfortable with product analytics, cohort and funnel analysis, and pulling your own numbers (SQL or tools like Amplitude / Mixpanel).

- Strong user-research instinct — you talk to users and let evidence, not opinion, drive the roadmap.

- Vibe coding ability — you can use AI coding tools (e.g. Claude, Cursor, v0, or similar) to build prototypes and validate ideas hands-on, without waiting on engineering.

- A track record of planning and shipping features that measurably improved engagement or retention.

- Clear thinking and explicit communication — you can turn ambiguity into a plan the POD can execute.

Good to have

- Experience specifically on engagement, retention, growth,



or habit-formation problems.

- Experience with subscription, content, audio, or OTT products.

- Familiarity with experimentation frameworks and A/B testing at scale.

- Comfort working across the funnel — onboarding, activation, and re-engagement.

Preferred Tools & Technologies

- Analytics: SQL, ClickHouse

- Prototyping / Vibe coding: Claude, Cursor, v0, Figma

- Experimentation: A/B testing and feature-flag tooling

Education

- Bachelor's or Master's in any discipline — or equivalent practical experience. What matters is judgement, curiosity, and a bias for shipping.

What we offer

- Full ownership of a POD that directly moves the numbers that matter.

- Competitive comp + ESOPs.

- Learning budget and certification support.

- A team that cares about outcomes, not just output.

About KUKU

Founded in 2018, KUKU is India’s leading storytelling platform, offering a vast digital library of audio stories, short courses, and microdramas. KUKU aims to be India’s largest cultural exporter of stories, culture, and history to the world with a firm belief in “Create In India, Create For The World”.

We deliver immersive entertainment and education through our OTT platforms: Kuku FM, Guru, Kuku TV, and more. With a mission to provide high-quality, personalized stories across genres from entertainment across multiple formats and languages, KUKU continues to push boundaries and redefine India’s entertainment industry.

Website: www.kukufm.com

Android App: Google Play

iOS App: App Store

LinkedIn: KUKU

Ready to make an impact? Apply now!

📌 Product Manager - Engagement (Bengaluru)
🏢 Kuku FM
📍 Bengaluru