Job Description: E-Commerce Executive – PPC Ads

Location: Mumbai
Department: E-Commerce & Digital Marketing
Employment Type: Full-Time

About the Role

We are looking for a data-driven and performance-focused E-Commerce Executive – PPC Ads to manage and optimize paid advertising campaigns across e-commerce marketplaces and digital platforms. The ideal candidate will have experience in marketplace advertising, campaign optimization, and driving profitable sales for a skincare or beauty brand.

Key Responsibilities

- Plan, execute, and optimize PPC campaigns across Amazon, Flipkart, Nykaa, Blinkit, Instamart, and other relevant marketplaces.

- Manage paid campaigns on Meta (Facebook & Instagram) and Google Ads to drive website and marketplace sales.

- Monitor campaign performance, including ROAS, ACOS, CTR, CPC, conversion rate, and revenue.

- Conduct keyword research and competitor analysis to improve campaign performance.

- Optimize product listings in collaboration with the content and design teams to improve ad effectiveness.

- Manage advertising budgets and ensure efficient spend allocation.

- Analyze sales trends, customer behavior, and campaign insights to recommend growth strategies.

- Coordinate with marketplace account managers for promotional opportunities and ad support.

- Prepare weekly and monthly performance reports with actionable recommendations.

- Stay updated with marketplace advertising features,



digital marketing trends, and industry best practices.

Required Qualifications

- Bachelor's degree in Marketing, Business, E-Commerce, or a related field.

- 2–4 years of experience in PPC advertising for e-commerce or D2C brands.

- Hands-on experience with Amazon Ads, Flipkart Ads, Nykaa Ads, Meta Ads, and Google Ads.

- Strong analytical skills with proficiency in Excel/Google Sheets.

- Understanding of marketplace algorithms, campaign optimization, and performance marketing metrics.

- Experience in the skincare, beauty, or FMCG industry is preferred.

Key Skills

- PPC Campaign Management

- Amazon & Marketplace Advertising

- Google Ads & Meta Ads

- Performance Marketing

- ROAS & ACOS Optimization

- Keyword Research

- Data Analysis & Reporting

- Budget Management

- MS Excel / Google Sheets

- Communication & Collaboration

Key Performance Indicators (KPIs)

- Return on Ad Spend (ROAS)

- Advertising Cost of Sales (ACOS)

- Sales Growth

- Conversion Rate

- Click-Through Rate (CTR)

- Cost Per Click (CPC)

- Customer Acquisition Cost (CAC)

- Campaign ROI

What We Offer

- Opportunity to work with a fast-growing skincare brand.

- Performance-driven work workplace with growth opportunities.

- Exposure to leading e-commerce marketplaces and digital advertising platforms.

- Competitive salary and performance incentives.

📌 E-Commerce Executive (ADs) (Mumbai)
🏢 RAS BEAUTY PRIVATE
📍 Mumbai