Performance Marketing Executive

Location: Lower Parel, Mumbai, India
Experience: 2–4 Years in Performance Marketing (Consumer/D2C/Product Brands Preferred)
Reporting To: Performance Marketing Manager / Co-Founder & Chief Marketing Officer

Position Summary

We are looking for a Performance Marketing Executive to support the planning, execution, and optimization of paid digital campaigns across Meta, Google, and other performance marketing channels. The ideal candidate is data-driven, eager to learn, and has hands-on experience managing campaigns for consumer-focused brands. You will work closely with senior marketing and creative teams to drive customer acquisition and revenue growth.

Key Responsibilities

- Execute and optimize paid advertising campaigns across Meta, Google, and other digital platforms.

- Monitor campaign performance daily and make data-driven optimizations to improve ROAS, CPA, CTR, and conversions.

- Coordinate with creative and content teams to ensure ad creatives align with campaign objectives and brand guidelines.

- Assist in campaign planning, audience targeting, A/B testing, and budget allocation.

- Prepare regular performance reports and share actionable insights with stakeholders.

- Track key marketing metrics using analytics and advertising platforms.

- Stay updated with platform changes,



industry trends, and best practices in performance marketing.

- Support the management of campaign budgets while ensuring productive spend and performance.

Qualifications

- Bachelor's degree in Marketing, Business, Digital Media, or a related field.

- 1–3 years of hands-on experience in performance marketing for consumer, retail, or product-based brands.

- Experience managing campaigns on Meta Ads and Google Ads.

- Understanding of audience targeting, bidding strategies, conversion tracking, and campaign optimization.

- Strong analytical skills with the ability to interpret campaign data and recommend improvements.

- Good communication and coordination skills to work with internal teams.

- Proficient in Microsoft Excel/Google Sheets and marketing analytics tools.

Preferred Qualifications

- Experience working with D2C, e-commerce, beauty, fashion, lifestyle, FMCG, or other consumer brands.

- Familiarity with Google Analytics (GA4), Meta Events Manager, Google Tag Manager, or similar tools.

- Experience with monthly ad budgets of ₹10–30 lakhs is an advantage.

- Candidates from app marketing, app downloads, or EdTech-focused performance marketing backgrounds will not be considered.

📌 Performance Marketing Executive (Mumbai)
🏢 RAS BEAUTY PRIVATE
📍 Mumbai