Chief Marketing Officer — Equity-Based

Company: HiWox
Location: Remote (India) / Hybrid (Preferred: Bhubaneswar)
Commitment: Part-time | Founding Team | Equity-Based

About HiWox

HiWox is building a next-generation HealthTech platform focused on preventive healthcare, AI-powered health intelligence, and holistic wellness through the 9 Dimensions of Wellness.

We are building an integrated ecosystem connecting healthcare professionals, diagnostics, technology, AI, and personalized wellness programs to help individuals and organizations achieve measurable health outcomes.

As the Chief Marketing Officer, you will own the complete marketing function and help build HiWox from an early-stage startup into a trusted preventive healthcare brand.

Key ResponsibilitiesBrand & Marketing Strategy

- Define HiWox's overall brand positioning, marketing strategy, GTM roadmap, and growth priorities.

- Position HiWox as a differentiated preventive healthcare and wellness platform rather than just another healthcare service.

- Build consistent messaging and brand identity across digital and offline channels.

Growth & Customer Acquisition

- Build and optimize end-to-end marketing and sales funnels.

- Drive customer acquisition through Meta, Google, LinkedIn, YouTube, partnerships, communities, events, and other relevant channels.

- Develop strategies for both B2C and B2B segments including corporates, hospitals, gyms, institutions, and communities.

- Track CAC, leads, conversions, retention, and overall marketing ROI.

Content & Founder Branding

- Build a strong founder-led content and thought-leadership strategy.

- Lead content strategy across social media, podcasts, expert content, customer stories, PR, and educational campaigns.

- Build HiWox's authority around preventive healthcare, wellness, and health intelligence.

Partnerships, PR & Community

- Build relationships with doctors, healthcare professionals, influencers, communities,



corporates, institutions, and strategic partners.

- Lead PR, collaborations, events, webinars, and community-building initiatives.

- Develop campaigns that create both brand awareness and measurable business outcomes.

Marketing Systems & Team

- Build and manage the marketing team across content, performance marketing, branding, partnerships, and growth.

- Establish marketing SOPs, dashboards, KPIs, and reporting systems.

- Use AI and automation to make marketing execution more efficient and scalable.

- Experiment continuously with new channels, campaigns, and growth opportunities.

Who Should Apply?

- Bachelor's/Master's degree in Marketing, Business, Communications, Management, or a related field.

- 5–10+ years of experience in marketing, growth, branding, or business development.

- Experience building or scaling brands, preferably from an early stage.

- Strong combination of strategic thinking and hands-on execution.

- Excellent communication, leadership, networking, and analytical skills.

Preferred Skills

- Brand Strategy

- Growth & Performance Marketing

- Marketing Funnels

- Founder Branding

- Content Strategy

- PR & Partnerships

- Community Building

- B2B & B2C Marketing

- Marketing Analytics

- AI & Marketing Automation

- Team Building

Immediate Priorities — First 90 Days

- Develop HiWox's complete marketing and GTM strategy.

- Strengthen brand positioning and communication.

- Build scalable lead-generation and customer acquisition funnels.

- Establish a robust founder-led content engine.





- Build partnerships with healthcare professionals, corporates, communities, and institutions.

- Create marketing dashboards, SOPs, and performance systems.

- Build the initial marketing team and execution structure.

Equity-Based Opportunity

This is an equity-only founding team role.

There is no fixed salary during the initial bootstrapping phase. Compensation will be introduced after fundraising and revenue stabilization.

Founder Onboarding Process

- 3–4 strategic discussions to evaluate strategic thinking, expertise, execution ability, and long-term alignment.

- A 1-month NDA-based collaboration phase to evaluate actual contribution and ownership.

- Long-term founding team agreement.

- Equity allocation based on contribution, expertise, and commitment.

- 5-year vesting structure for core founding members.

Ideal Candidate

We are looking for someone who:

- Has actually built or scaled brands, rather than only managed marketing channels.

- Can combine brand building, content, performance marketing, partnerships, and growth.

- Is comfortable operating hands-on in an early-stage environment.

- Can build a marketing function and team from scratch.

- Understands how to turn a healthcare concept into a compelling consumer and B2B brand.

- Has strong ownership and entrepreneurial thinking.

Bonus if you have experience in HealthTech, healthcare, wellness, fitness, D2C, SaaS, consumer technology, or founder-led brands.

We're Looking For

We are not looking for someone who simply manages ads or social media.

We are looking for a founding Chief Marketing Officer who can build HiWox's brand from the ground up, create scalable customer acquisition systems, establish a powerful founder-led presence, build strategic partnerships, and position HiWox as a leading preventive healthcare platform in India.

📌 Chief marketing officer (Part-time, Equity only) (India)
🏢 PD Consulting
📍 India