Job Overview
Position Title: Head of Marketing and Business Growth Location: GIDC Naroda, Ahmedabad, Gujarat Function: Marketing & Brand Leadership
Industry: Textile Manufacturing / Fabric Processing
Reporting To: Managing Director (Owner)
Key Stakeholders: Sales, Product Development, Manufacturing, Design, Channel
Partners, Export Teams, External Agencies
Reporting Team: Regional Sales Managers, Area Sales Executives, Key Account
Managers, Distribution/Channel team
About Pee Gee Fabrics Pee Gee Fabrics Pvt. Ltd. is an established player in the Indian textile manufacturing sector, with more than three decades of operating history in fabric weaving and processing and an annual revenue in excess of INR 250 Crs. Based in Ahmedabad’s Naroda GIDC industrial cluster, the company has built an integrated
manufacturing ecosystem spanning air-jet weaving, dyeing, printing, and finishing, serving both domestic and export-oriented fashion markets. The business operates with a clear emphasis on design relevance, product breadth, and manufacturing continuity. At a business level, the company is entering a visible next-phase scale-up and operational formalisation cycle. Its manufacturing infrastructure, distribution depth, and established relationships with recognised apparel and fabric brands create a credible operating foundation. Publicly available industry assessments reference the company’s longstanding textile experience, integrated processing capability, and supply relationships with brands such as Raymond, Reliance, Blackberry, and Jade Blue. CARE Ratings has also highlighted the company’s established operational track record and integrated weaving-processing model. For a senior executive, the relevance lies less in joining a large institution and more in participating at a meaningful organisational inflection point. The company is moving toward a more structured, professionally managed operating environment while simultaneously expanding production capability and strengthening its export orientation. That combination creates unusually high leadership visibility and direct influence over systems, scale, process discipline, and execution quality. This is the type of environment where experienced leaders can shape operational maturity, institutional capability, and long-term manufacturing competitiveness — not as incremental managers inside a mature structure, but as active contributors to a company transitioning into its next stage of evolution. h t t p s : / / p e e g e e f a b r i c s .c o m /
Why Join Pee Gee Fabrics This mandate offers the opportunity to shape the marketing direction of a manufacturing-led organisation at a critical stage of professionalisation and market expansion. You will operate in a business environment where brand positioning, product-market alignment, channel relevance,



and institutional credibility are becoming increasingly central to competitive differentiation. The role carries direct visibility with senior leadership and meaningful influence over how the organisation strengthens its market presence across domestic and export segments. For leaders who are motivated by building rather than inheriting, the position offers significant scope to institutionalise marketing capability, sharpen commercial narratives, strengthen market
intelligence frameworks, and align brand strategy with long-term business scale objectives.
Position Overview The Head of Marketing will be responsible for driving the organisation’s overall marketing agenda across brand positioning, market development, product communication, channel engagement, and strategic visibility. The mandate requires a commercially grounded marketing leader who can operate effectively within a manufacturing-led business setting while simultaneously building a more structured and forward-looking market orientation. You will be expected to strengthen the company’s market relevance across existing and emerging customer segments, improve brand salience, support business expansion initiatives, and create stronger alignment between manufacturing capability, customer insight, and market opportunity. The role demands a balance of strategic thinking and execution discipline, with particular
emphasis on translating business capability into differentiated market positioning.
Key Responsibilities Define and lead the organisation’s integrated marketing strategy aligned to business growth priorities. Strengthen brand positioning across domestic and export-oriented textile and fabric markets. Drive market development initiatives across existing and emerging customer segments. Build sharper market intelligence frameworks to identify demand trends, competitive positioning, and evolving customer preferences. Partner closely with sales, product development, and manufacturing teams to improve product-market alignment. Lead product communication strategies across fabric categories, collections, and customer-facing platforms. Enhance the organisation’s institutional visibility across trade ecosystems, channel partners, and industry platforms. Develop structured approaches for digital presence, marketing communication, and customer engagement. Strengthen dealer, distributor, and channel marketing initiatives where relevant. Drive consistency in brand narrative, communication quality,



and external market representation. Build scalable marketing processes, reporting structures, and performance tracking mechanisms. Lead, mentor, and strengthen internal marketing capability in line with the organisation’s
evolving scale and complexity.
Critical Success Factors Ability to translate manufacturing capability into commercially relevant market positioning. Strong understanding of textile, fabric, fashion, or allied B2B/B2B2C market ecosystems. Capability to operate effectively within promoter-driven and evolving professional management environments. Commercial orientation combined with brand and market-building capability. Credibility in influencing cross-functional stakeholders without excessive organisational dependency. Ability to bring structure, prioritisation, and process discipline into a growing business environment. Strong judgment in balancing immediate market execution with long-term brand development.
Education and Experience Bachelor’s degree in Marketing, Business Management, Textiles, or a related discipline. A
postgraduate management qualification would be advantageous. Significant leadership experience in marketing, brand management, business development, or market-facing commercial roles. Experience within textiles, fabrics, apparel, fashion, consumer manufacturing, or related sectors will be strongly preferred. Exposure to integrated manufacturing-led business environments would be valuable. Demonstrated experience in building market presence, strengthening customer engagement, and driving growth-oriented marketing initiatives.
Essential Skills and Competencies: Functional Expertise: Strategic marketing and brand leadership Textile and fabric market understanding Product positioning and market communication Channel and customer engagement Market intelligence and competitive analysis Integrated marketing communication Business-driven digital marketing orientation Cross-functional commercial collaboration Strategic Skills: Market expansion and positioning Brand architecture and institutional visibility Growth-oriented thinking Business alignment and execution prioritisation Organisational capability building Decision-making under evolving business conditions Behavioural Strengths: Executive maturity and professional credibility Structured thinking and analytical judgment Ownership orientation High execution discipline Adaptability within evolving business environments Pragmatic problem-solving capability Leadership Capabilities: Ability to build and institutionalise marketing functions Capability to influence senior stakeholders and cross-functional teams Team leadership and capability development Change orientation and process-building mindset Long-term organisational thinking combined with operational agility

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