Manager – Marketing Excellence / Marketing Automation Location: India
Experience: 6-10 Years
CTC Range: 18 LPA – 30 LPA
Employment Type: Full-Time Role Overview We are looking for a highly driven Manager – Marketing Excellence / Marketing Automation to lead customer engagement, campaign automation, and marketing technology initiatives. The ideal candidate will have hands-on experience with marketing automation platforms, customer journey orchestration, CRM, analytics, and campaign operations to drive customer acquisition, retention, and lifecycle marketing effectiveness. Key Responsibilities Marketing Automation & Campaign Management • Design, execute, and optimize automated customer journeys across multiple channels. • Manage end-to-end campaign operations including segmentation, targeting, personalization, execution, and reporting. • Build and deploy lifecycle marketing programs focused on acquisition, engagement, retention, and reactivation. • Ensure timely campaign delivery while maintaining data accuracy and operational excellence. Customer Journey & Lifecycle Management • Develop customer journey frameworks and engagement strategies across the customer lifecycle. • Identify customer behavior patterns and opportunities for personalization. • Improve customer experience through data-driven marketing initiatives. • Collaborate with marketing, product, sales, and analytics teams to enhance customer engagement. Marketing Technology & CRM • Manage and optimize marketing automation platforms and CRM systems. • Work closely with technology teams to ensure seamless integration of marketing tools and customer data platforms (CDPs). • Maintain customer databases, audience segmentation, and campaign governance processes. • Support implementation and enhancement of MarTech solutions. Analytics & Performance Measurement • Monitor campaign performance and generate actionable insights.



• Create dashboards and reports to track KPIs including conversion, retention, engagement, and campaign ROI. • Conduct A/B testing and optimization initiatives. • Drive continuous improvement through data analysis and performance reviews. Process Excellence & Stakeholder Management • Establish best practices, SOPs, and governance frameworks for marketing operations. • Partner with cross-functional stakeholders to align marketing initiatives with business objectives. • Drive process improvements and operational efficiencies across marketing functions. • Manage agency and vendor relationships where applicable. Required Skills & Experience Marketing Automation Platforms Hands-on experience with one or more of: • Adobe Campaign • Salesforce Marketing Cloud • Braze • MoEngage • CleverTap • WebEngage Core Competencies • Marketing Automation • CRM Management • Customer Journey Mapping • Campaign Operations • Lifecycle Marketing • Customer Data Platforms (CDP) • Marketing Analytics & Reporting • Segmentation & Personalization • Process Excellence • A/B Testing & Optimization Preferred Industry Background Candidates from the following industries will be preferred: • FMCG • Retail • Consumer Internet • E-commerce • Telecom • BFSI • Marketing Technology (MarTech) • Digital-First Organizations Preferred Qualifications • Bachelor's degree in Marketing, Business, Engineering, or related field. • MBA preferred. • Certifications in Marketing Automation, CRM, Salesforce, Adobe, Braze, CleverTap, or related platforms are a plus. • Strong understanding of customer engagement and retention strategies. Behavioral Competencies • Strong analytical and problem-solving skills. • Excellent stakeholder management and communication abilities. • Data-driven decision-making mindset. • Ability to manage multiple projects in a fast-paced environment. • Strong attention to detail and execution excellence. • Cooperative and proactive approach to driving business outcomes.

📌 Manager – Marketing Excellence / Marketing Automation (Noida)
🏢 r3 Consultant
📍 Noida