As a Marketing Automation Specialist, you will be responsible for creating and managing marketing automation campaigns for global and local teams using platforms like Pardot/Salesforce. Your role will include design, quality assurance, execution, maintenance, and reporting for marketing automation programs. If you have experience with Marketo or other platforms, that is also beneficial.Key Responsibilities:- Support the Global Marketing Automation team in delivering the Global Marketing Automation Strategy- Design, build, and execute automated marketing campaigns and workflows for lead nurturing, email marketing, and promotional activities- Monitor and report on the effectiveness metrics of programs managed in Pardot and related digital applications, focusing on data quality and system performance- Conduct A/B Tests on various elements in the marketing mix such as email templates, landing pages, and forms- Troubleshoot marketing automation and CRM issues promptly and thoroughly- Collaborate with central and country marketing teams to ensure campaign quality, compliance, database cleanliness, and conversion rates- Educate marketing and sales users on the correct use of platforms by documenting processes, creating templates, providing training, and developing best practices for lead generation and campaign management- Develop email templates, forms, landing pages, reporting, dashboards, etc.,



for use by central and local marketing teams- Enhance awareness and capabilities of marketing and sales teams in Salesforce and marketing automation best practices- Document strategic CRM and marketing automation best practices- Implement tailored marketing automation programs to achieve strategic and portfolio objectivesQualifications:- Minimum of 5 years of experience in marketing or a related field- Minimum 2 years of experience with Pardot/Marketo/HubSpot or other marketing automation systems, and Salesforce or any other sales force automation- Experience in implementing and monitoring automation campaigns- Ability to work independently and collaboratively within a team- Understanding of various funnel acceleration systems- Proficiency in English- Excellent communication, project management skills, attention to detail, and the ability to manage multiple initiatives simultaneously As a Marketing Automation Specialist, you will be responsible for creating and managing marketing automation campaigns for global and local teams using platforms like Pardot/Salesforce. Your role will include design, quality assurance, execution, maintenance, and reporting for marketing automation programs. If you have experience with Marketo or other platforms, that is also beneficial.Key Responsibilities:- Support the Global Marketing Automation team in delivering the Global Marketing Automation Strategy- Design, build, and execute automated marketing campaigns and workflows for lead nurturing, email marketing,



and promotional activities- Monitor and report on the effectiveness metrics of programs managed in Pardot and related digital applications, focusing on data quality and system performance- Conduct A/B Tests on various elements in the marketing mix such as email templates, landing pages, and forms- Troubleshoot marketing automation and CRM issues promptly and thoroughly- Collaborate with central and country marketing teams to ensure campaign quality, compliance, database cleanliness, and conversion rates- Educate marketing and sales users on the correct use of platforms by documenting processes, creating templates, providing training, and developing best practices for lead generation and campaign management- Develop email templates, forms, landing pages, reporting, dashboards, etc., for use by central and local marketing teams- Enhance awareness and capabilities of marketing and sales teams in Salesforce and marketing automation best practices- Document strategic CRM and marketing automation best practices- Implement tailored marketing automation programs to achieve strategic and portfolio objectivesQualifications:- Minimum of 5 years of experience in marketing or a related field- Minimum 2 years of experience with Pardot/Marketo/HubSpot or other marketing automation systems, and Salesforce or any other sales force automation- Experience in implementing and monitoring automation campaigns- Ability to work independently and collaboratively within a team- Understanding of various funnel acceleration systems- Proficiency in English- Excellent communication, project management skills, attention to detail, and the ability to manage multiple initiatives simultaneously

📌 Global Marketing Technology Specialist (Chennai)
🏢 ABB
📍 Chennai