Job DescriptionLead Generation SpecialistnExperience: Minimum 1 year
nLocation: Mumbai
nIndustry: Real Estate Marketing & Digital Advertising
nWe are looking for a performance-driven Lead Generation Specialist to join our team and manage lead generation campaigns across Meta (Facebook & Instagram) and Google Ads. The ideal candidate should have hands-on experience running performance campaigns and a proven ability to generate high-quality leads at a solid ROI.
Key Responsibilitiesn
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- Plan, execute and optimise lead generation campaigns across Meta Ads and Google Ads.n
- Develop campaign strategies based on project, audience, location and budget requirements.n
- Set up and manage campaigns, audiences, targeting, budgets, creatives and bidding strategies.n
- Continuously monitor CPL, CPA, CTR, conversion rates and overall campaign ROI.n
- Identify opportunities to reduce cost per qualified lead while improving lead quality.n
- Work closely with the creative and content teams to develop high-performing ad creatives and copy.n




- Analyse campaign data and provide actionable insights and performance reports.n
- Conduct A/B testing of audiences, creatives, messaging and landing pages.n
- Track leads through the funnel and optimise campaigns based on lead quality and conversions.n
- Stay updated with the latest developments, tools and best practices across Meta and Google Ads.n

Candidate Requirementsn
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- Minimum 1 year of hands-on experience in Meta Ads and Google Ads.n
- Demonstrable experience in generating leads through paid advertising.n
- Strong understanding of performance marketing, targeting, retargeting and campaign optimisation.n
- Data-driven mindset with strong analytical and problem-solving skills.n
- Ability to manage multiple campaigns and budgets simultaneously.n
- Real estate lead-generation experience will be a strong advantage.n

nMost importantly, we are looking for someone who can demonstrate that they have generated le

📌 Performance Marketing (Maharashtra)
🏢 Ace Of Estates
📍 Maharashtra