Job Overview
The Senior Paid Media Buyer at Ridge plays a crucial role in supporting the paid media team to execute and strategize effective paid social advertising campaigns across various channels - with an emphasis on ad platforms such as Meta, Tiktok, Snapchat, Twitter/X, and Applovin. This role involves optimizing campaign performance, analyzing data, and contributing to strategic planning efforts. This role provides a unique chance to apply senior-level expertise within a leading, high-growth DTC brand while working alongside industry experts.
Job Responsibilities:
Campaign and Platform Ownership:
- Navigate and manage various paid social media platforms, including Meta, Tiktok, Snapchat, Twitter/X, and Applovin.
- Stay up to date on platform changes, updates, and best practices to ensure campaigns remain effective.

Ad Building:
- Own the creation, management, and optimization of paid social media advertisements.
- Develop and implement ad copy and creative content that aligns with campaign objectives.
- Ensure that all ads meet platform guidelines and brand standards.





Data Analysis:
- Analyze campaign performance data to identify trends, insights, and areas for improvement.
- Generate regular reports on key metrics such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS).
- Own the creative feedback loop, translating paid media performance data into actionable direction for the creative team

Quality Assurance:
- Conduct thorough checks to ensure accuracy and consistency in all ad campaigns and creative materials.
- Monitor ad performance to identify any issues or discrepancies and take corrective action as needed.

Ad Creative:
- Coordinate with the performance creative team to develop compelling ad visuals and strategy that resonate with target audiences.
- Provide feedback and suggestions to the creative team to enhance ad effectiveness.
- Ensure creative assets are received and launched in accordance with campaign deadline

📌 Senior Paid Media Buyer (India)
🏢 The Ridge
📍 India