Lead - Copywriter - Job DescriptionAs a Lead - Copywriter, you will be responsible for shaping Kushal's brand voice and leading the development of compelling campaigns, content and communication across all customer touchpoints.Key ResponsibilitiesBrand & Content DevelopmentOwn and evolve Kushal's brand voice across campaigns, digital platforms and customer communicationsDevelop messaging frameworks and copy guidelines that position the brand as contemporary, aspirational and culturally relevantCreate engaging content that builds emotional connections while supporting business objectivesCreative & Campaign LeadershipLead the conceptualization and execution of integrated campaigns across digital, social, retail and video platformsWrite and oversee copy for brand films, campaign films, launch campaigns, social media, website content, email marketing and retail communicationDevelop impactful taglines, headlines, scripts, campaign messaging and calls-to-actionPerformance & Consumer CommunicationDevelop and oversee conversion-focused copy for performance ads, landing pages, CRM communication, promotional campaigns and website contentPartner with performance marketing teams to create messaging that balances brand storytelling with business objectivesTranslate consumer insights,



market trends and cultural moments into relevant and engaging communicationTeam Leadership & CollaborationLead, mentor and review the work of copywriters within the team.Provide constructive feedback to elevate the quality of writing and creative thinking.Collaborate closely with designers, marketers, stylists, photographers and videographers to bring ideas to life.Quality & InnovationMaintain high standards of writing, accuracy and consistency across all deliverables.Stay updated on industry trends, content formats and evolving consumer behavior to strengthen the brand's communication.Candidate ProfileBachelor's degree in English, Journalism, Communications, Marketing or a related field.8–12 years of experience in copywriting, brand communication, advertising, content strategy or a similar role.Experience working with fashion, beauty, lifestyle, luxury, jewellery or consumer brands is preferred.Strong portfolio showcasing campaign concepts, scripts, social content, brand films and integrated marketing campaigns.Proven experience leading or mentoring copywriters and collaborating with cross-functional creative teams.Excellent command of written English with solid conceptual and communication skills.Understanding of both brand-building and performance-driven content.Ability to thrive in a fast-paced, collaborative and creative environment.

📌 Lead - Copywriter (St.Thomas Mount)
🏢 Kushals Fashion Jewellery
📍 St.Thomas Mount