ABOUT CATALYSTSCatalysts is a data-driven marketing agency that empowers businesses to unlock exponential growth. Blending analytics, performance marketing, and branding, we deliver cost-effective solutions that maximize revenue for our clients. With 6+ years in the market and 50+ active clients - we are one of India's most outcome-obsessed marketing agencies. Our capabilities span Paid Marketing (all channels, affiliates), Organic Marketing (SEO), Data-Driven Branding (media planning & buying), and Strategic Marketing Consulting (POEM strategy, analytics, growth advisory).ROLE OVERVIEWWe are seeking a agile and commercially driven Business Head to own and grow Catalysts' Real Estate vertical. This is a P&L; ownership role tailor-made for a senior leader who understands the real estate marketing landscape - from residential and commercial developers to PropTech platforms and property management companies. You will spearhead new business development, manage & deepen client relationships, build and lead delivery teams, and establish Catalysts as the definitive data-driven marketing partner for real estate brands.KEY RESPONSIBILITIESBusiness Development & New Logo AcquisitionMap and prioritize target real estate brands - large developers (residential/commercial), plotted development companies, PropTech platforms, co-living/co-working operators, luxury real estate brands etcDevelop a deep understanding of developer marketing budgets, launch calendars, booking volume targets, and key decision-makers.Build and execute outreach strategies - cold outreach, referrals, industry events, broker networks - to initiate conversations with CMOs, Marketing Heads, and CEOs of target companiesCreate compelling, data-backed pitches and proposals tailored to real estate performance marketing and branding challengesP&L; OwnershipOwn the Real Estate vertical's revenue and profitability targets.Set quarterly and annual revenue goals in collaboration with leadershipMonitor vertical-level utilization, margin,



and account health metricsBuild financial forecasts and pipeline visibility for leadership reviewClient Servicing & Account GrowthAct as the strategic relationship owner for all real estate clients - from project launches to long-term brand buildingConduct high-impact business reviews that showcase performance data and strategic recommendationsIdentify and convert upsell and cross-sell opportunities across Catalysts' service portfolioLead commercial negotiations for renewals, scope changes, and new mandatesTeam Leadership & DevelopmentHire, mentor, and develop a team of account managers, strategists, and channel specialistsSet clear performance expectations, KPIs, and growth paths for team membersFoster a culture of ownership, speed, and data-driven decision-makingWork closely with delivery, creative, and analytics teams to ensure quality outputDrive continuous upskilling relevant to the vertical's evolving marketing landscapeWHAT WE'RE LOOKING FOR6 - 8+ years of experience in business development, sales, or account management - with a strong book of relationships within the real estate industry or from a CRM platform having worked with Real Estate clientsAn existing network of CMOs, Marketing Heads, and Brand decision-makers at residential/commercial developers, luxury real estate brands, or co-living/PropTech companies is a must-haveProven track record of independently sourcing and closing marketing mandates - not just managing inherited accountsDeep familiarity with real estate marketing cycles - project launches, inventory liquidation campaigns, brand building, lead generation, and broker marketingWorking knowledge of digital marketing channels - paid media, SEO, data-driven branding - sufficient to consult clients and scope Catalysts' solutions confidentlyHigh commercial acumen with comfort in revenue forecasting, pricing, and margin discussionsPrior experience owning a revenue target or P&L; is a strong plusSUCCESS METRICS (KPIS)New real estate logos acquired (quarterly)Vertical revenue and gross marginClient retention rate and NPSPipeline size and deal conversion rateAccount expansion revenue (upsell/cross-sell)Team utilization and satisfaction

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