Job Title: Lead Offline Marketing
Reporting To: AVP Marketing
Location: Mumbai
Employment Type: Full time
Experience: 7 years (preferably in pharma / healthcare events)
Working Days: Monday to Saturday (Alternative Saturdays are off)
Working Time: 8.30am to 5.30pm
Preferred: Exp with healthcare events or related
About Finnovate:
Finnovate is a holistic financial planning and wealth advisory platform. We are passionate about transforming the way Indians get personal finance advice. Our team is dedicated to providing comprehensive financial solutions that cater to the unique needs of our clients.
Job Summary:
We are seeking an Offline Marketing Team Lead to plan and drive localized, funnel-based offline marketing initiatives from the Head Office. The role involves working closely with branch leaders to design proactive marketing calendars covering brand awareness, engagement programs, and curated client events where digital channels have limited reach. The candidate will provide strategic direction, frameworks,
and governance while supervising branch-level coordinators responsible for on-ground execution. The role emphasizes proactive planning, partnership development, brand consistency, and measurable funnel impact, rather than last-mile event logistics or operational execution.
Key Responsibilities:
1. Centralized Offline Marketing Strategy & Calendar Planning
• Develop and own the annual and quarterly offline marketing roadmap across regions in alignment with overall sales funnel targets.
• Proactively identify market-level opportunities in advance rather than reacting to branch requests.
• Define structured offline playbooks for Top, Mid, and Bottom funnel activities.
2. Funnel-Based Local Marketing Design
• In collaboration with branch leaders, design offline initiatives across:
• Top of Funnel: Local brand visibility, association partnerships, sponsorships, medical ecosystem branding.
• Mid Funnel: Knowledge seminars, curated group engagements, educationa