Key Responsibilities

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Keyword Research & Search Term Optimization

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Conduct extensive keyword research for new and existing products using Flipkart Ads data, search insights, and marketplace research tools

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Build comprehensive keyword lists covering high-volume, high-converting, long- tail, competitor, branded, and category keywords

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Continuously identify recent keyword opportunities through search term analysis and customer search behavior

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Monitor keyword performance and identify opportunities to improve product visibility

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Optimize keyword bids based on ROAS, CPC, CTR, CVR, and conversion performance

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Regularly add negative keywords to eliminate wasted ad spend

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Perform competitor product research to identify growth opportunities

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Collaborate with the catalog team to improve keyword indexing across product titles, descriptions, attributes, and catalog content

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Maintain a structured keyword master sheet for every product and continuously expand the keyword universe

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Stay updated with seasonal search trends and marketplace demand

Campaign Setup & Execution

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Execute, set up, launch, and manage advertising campaigns on Flipkart

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Create and manage Keyword, Product, Search, and Display advertising campaigns

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Configure campaign budgets, bidding strategies, targeting, and placements

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Organize campaigns following internal naming conventions and account structure

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Perform campaign QA before launch to ensure accurate execution

Campaign Optimization

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Monitor campaign performance daily and take timely optimization actions

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Optimize bids, budgets, keywords, product targeting, and placements

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Pause underperforming campaigns and scale winning campaigns

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Identify profitable search terms and add negative keywords regularly

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Improve campaign efficiency while maintaining target ROAS

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Execute A/B tests across keywords, bids, campaign structures, and targeting strategies

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Continuously improve advertising efficiency while reducing wasted spend

Analytics & Reporting

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Pull and analyze campaign performance data from the Flipkart Ads Console

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Track key metrics including ROAS, CPC, CTR, CVR, Impressions, Clicks, Orders, Sales, Spend, and Advertising Cost

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Analyze keyword and search term performance to identify optimization opportunities

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Prepare daily, weekly, and monthly performance reports with actionable insights

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Highlight performance trends and recommend next steps

Budget Management & Scaling

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Manage daily, weekly, and monthly advertising budgets efficiently

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Allocate budgets based on campaign performance

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Scale winning campaigns while maintaining profitability

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Monitor budget pacing and ensure effective utilization of advertising spend

Catalog Optimization Support

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Coordinate with the catalog team to improve listing performance

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Recommend improvements to product titles, descriptions, attributes, keywords, images, and catalog quality

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Monitor listing quality scores and product discoverability

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Identify opportunities to improve organic visibility alongside paid advertising

Account Management

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Monitor overall account health and campaign delivery

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Troubleshoot campaign issues and policy-related challenges

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Maintain a clean and organized Flipkart Ads account structure

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Stay updated with Flipkart Ads features, marketplace updates, and best practices

📌 Flipkart Ad specialist/Performance Marketing (Madhavaram)
🏢 Leading
📍 Madhavaram