Fam (previously FamPay) is India's first payments app for everyone above 11. FamApp helps make online and offline payments through UPI and FamCard. We are on a mission to raise a new, financially aware generation, and drive 250 million+ youngest users in India to kickstart their financial journey early in their lives. Founded in 2019 by IIT Roorkee alumni, Fam is backed by investors like Elevation Capital, Y-Combinator, Peak XV (Sequoia Capital) India, Venture Highway, Global Founder's Capital, and angels including Kunal Shah and Amrish Rao.
Role Overview
We're looking for a Head of Business Development to build and scale Fam's partnerships and alliances engine. This is a 1→10 role — you'll define the strategy, close high-impact partnerships, and turn them into meaningful growth, engagement, and revenue. This role sits at the intersection of growth, product, and brand, and demands someone who can walk into a room with a CMO or CEO and own the conversation. You'll own both the revenue partnerships charter and the user acquisition engine,
working directly alongside founders and leadership to make Fam the definitive financial platform for India's next generation.
Must-Haves
- 15+ years in business development, ad sales, partnerships, or strategic alliances
- Solid, proven network across large media and brands agencies
- Deep understanding of digital advertising and ad monetisation- ability to package and sell Fam's platform traffic, clicks, and impressions as a high-value media asset to brands and agencies
- Track record of building and scaling revenue-generating partnerships with large advertisers
- Exceptional storytelling and strategic thinking — able to lead CXO-level conversations with authority
- Raw intelligence and sharp product and business instincts — comfortable operating alongside founders and C-suite
- Data-driven approach to evaluating and structuring deals
- Strong negotiation skills and high ownership mindset
- Builder mentality — thrives