Marketing & E-commerce Analytics
- Lead hands-on analysis of marketing performance across digital channels (paid media, owned channels, marketplaces, and onsite)
- Track and analyze KPIs including traffic, conversion, revenue, ROI, CAC, and attribution
- Support optimization of media spend, promotions, and merchandising through performance insights

CRM & Customer Analytics
- Develop and manage customer segmentation, lifecycle, and cohort analyses
- Analyze customer behavior across online and offline touchpoints to inform personalization and journey design
- Suggest CRM initiatives including email, SMS, app, and push notification campaigns

Loyalty Program Analytics
- Measure and report on loyalty program performance, including member acquisition, engagement, repeat purchase, and redemption
- Conduct incremental lift and customer lifetime value analysis for loyalty members
- Identify opportunities to enhance loyalty effectiveness and customer retention

Data, Reporting & Tools
- Build, maintain, and automate dashboards and recurring reports for marketing, CRM,



and loyalty stakeholders
- Perform deep-dive analyses using large transactional and customer datasets
- Ensure data accuracy, consistency, and alignment with business definitions
- Work closely with data engineering and technology teams to enhance data availability and reporting infrastructure

Stakeholder & Business Support
- Act as a key analytics partner to marketing, e-commerce, CRM, and loyalty teams
- Translate complex data into transparent insights and business recommendations
- Support senior leadership with ad-hoc analysis, performance reviews, and strategic initiatives

Requirements
Required Qualifications
- Masters degree in Analytics, Statistics, Economics, Business, Marketing, or a related field
- 3-5 years of experience in analytics roles within retail and/or e-commerce environments
- Strong hands-on expertise in SQL and advanced Excel
- Experience with BI and visualization tools (e.g., Tableau, Power

📌 Assistant Manager (Bengaluru)
🏢 Ample Group
📍 Bengaluru