ApplyBoard simplifies the study abroad application process by connecting international students, international student advisors, and educational institutions on one personalized platform. For more than a decade, ApplyBoard's team members have been dedicated to breaking down barriers to international education, while thriving at a company that invests in their growth opportunities. Our six core values guide us in our mission to educate the world, and are the foundation of our company culture. As an organization built on diversity, our team members are representative of the students we support.

The Opportunity:
ApplyBoard is seeking a CRM Systems Analyst to support one of our school partners with owning and evolving their HubSpot ecosystem, enabling high-performing recruitment, admissions, and marketing operations. This role sits at the intersection of business, data, and systems—translating operational needs into scalable CRM solutions that improve conversion, productivity, and decision-making.

What You’ll Be Doing Every Day:
- Lead requirements gathering through stakeholder interviews,



workshops, and workflow analysis
- Develop process maps, user stories, and technical specifications
- Conduct gap analyses on current CRM workflows to identify inefficiencies and breakdowns
- Maintain and prioritize a backlog of enhancements based on business impact and effort
- Configure and manage workflows, automation, pipelines, lifecycle stages, and scoring models
- Enforce governance standards including naming conventions, permissions, and data structures
- Monitor and resolve data sync issues across systems, partnering with IT as needed
- Support integrations and middleware tools (e.g., Zapier, Make, APIs)
- Build dashboards and reports on funnel performance, conversion, campaign ROI, and team productivity
- Support forecasting and predictive models through clean, structured data
- Perform segmentation and attribution analysis to improve targeting and engagement
- Develop SOPs, docu

📌 CRM Systems Analyst (Gurugram)
🏢 Applyboard
📍 Gurugram