Third Party Distribution
Reporting To
(Title)
Relationship Head – TPD South
Superior’s Superior
(Title)
Channel Head – Banca
Unit
Aditya Birla Sun Life Insurance Ltd
Location
PAN India
Business
Aditya Birla Capital
Date
20th May 2026
1) Job Purpose
To lead bancassurance partner relationship in the assigned Zone and achieve business objectives through cost efficiencies, meeting revenue targets and enhancing profitability. To strategize and direct efforts into Business development and Zonal Team Engagement thereby widening and strengthening the partnership contributing to overall business growth.
2) Dimensions
What are the areas (in quantitative terms) the job has an impact on?
Dimension
Remarks
1.
Manpower
Zone –
Direct : 3 – 6
Indirect : 150 -200
Alternate and Retail
Product Mix
ULIP : As per Channel Targets
Protection : As per Channel targets
.
Persistency
As per org norms of current channel
Mindshare
Incremental Mindshare & being preferred partner
Span of Partner Branches
Starting with 50
3) Job Context & Major Challenges
(What are the specific aspects of the job that provide a challenge to the jobholder in the context of the Unit/Zone?
Job Context:
Bancassurance is the insurance distribution model wherein the bank allows an insurance company to sell its products to the bank’s client base. ABSLI tied up with IDFC Bank in July 2023 to sell its insurance products through the Non-Branch Banking Channels and Bharat Banking.
Open Architecture model empowers the customers now to select their Life insurance plans from more than one insurer as per their choice at competitive prices. It also lowers chances of Mis selling, with the intervention of multiple regulators like Reserve Bank of India (RBI) and Insurance Regulatory and Development Authority of India (IRDAI).
Accountability
Supporting Actions
4) Principal Accountabilities
Business Development and Strategy – To pursue strategic oppo