Description
Inbound Marketing Manager (B2B Pipeline & Demand Generation)
Position Type: Full time, Remote
Working Hours: U.S. Business Hours
About the Role
We’re hiring a content-driven Inbound Marketing Manager to build and scale a high-performing B2B inbound lead generation engine through LinkedIn content, audience engagement, and demand generation.
This is not a cold outreach or appointment-setting role.
Your primary focus will be turning content into pipeline by creating high-performing LinkedIn content, generating meaningful conversations, nurturing relationships, and moving qualified prospects into the sales funnel.
You’ll work directly with the founder, who handles closing, while you focus on building consistent inbound opportunities through content strategy, organic growth, and relationship-driven marketing.
This role is ideal for someone who understands how to generate real B2B demand from content — not just likes, impressions, or vanity engagement.
If you’ve personally generated inbound leads, booked calls, or built pipeline through LinkedIn and content marketing,



this role is for you.
What You’ll Own
Content-Driven Demand Generation (Primary Focus)
• Create and manage high-performing LinkedIn content including posts, hooks, carousels, and thought leadership content
• Identify content angles that attract high-intent B2B prospects
• Write content designed to generate conversations, engagement, and pipeline opportunities
• Continuously test and optimize content based on performance metrics and audience response
• Develop messaging frameworks that align with the target audience and buyer journey
Content → Conversation → Pipeline
• Turn content engagement (likes, comments, profile views, inbound messages) into meaningful conversations
• Initiate natural, value-driven DMs based on audience intent and engagement behavior
• Qualify inbound conversations and move prospects into the sales pipeline
• Support inbound lead flow from awareness through booked calls
Audi

📌 Inbound Marketing Manager (India)
🏢 Pavago
📍 India