Objective of this role:
- Assist in strategy and execution of various branding initiatives.
- Device and launch optimized print and online advertisement and promotional strategy, communication strategy and materialsto increase brand awareness.
- Perform regular market research studies to gather important brand data.
- Look after corporate as well as employer branding of the company through various events and initiatives.
- Strategize and spearhead innovative and impactful CSR initiatives on behalf of the company.
Job Description:
- Strategise and own all marketing and technical content of the company published over digital/print media/other ad/marketing channels (for e.g., technical/news articles, advertisements, website content,emailers/newsletters etc.) in collaboration with various internal and external stakeholders.
- Managing print and digital media advertisement strategy and execution in collaboration with internal and external stakeholders.
- Identify relevant media partners (digital+print),
device relevant advertisement strategy and end-to-end execution of advertisements and articles in collaboration with various internal and external stakeholders.
- Organize and participate in various kinds of events (internal and external), in collaboration with wider stakeholders like, HR, technical team members etc., to build community and boost brand awareness.[identify relevant forums for YHV participation, planning and spearheading in collaboration with other internal and/or external stakeholders]
- Seminars, Trainings, Workshops, others [in office, off-site, & online]
- Employee engagement events
- Engagement events at Expo site [domestic & international]
- Any other company branding events
- Research and analyze competitor advertising links, brand strategy, social media activity and produce a Business Intelligence reporting for management on competitor brand strategy/activities.
- Ability togenerate relevant analytical reports for the business by in