Job Description:
Role:Sales Executive
Role Summary
We are seeking a high-impact, executive-level to lead and scale our B2B business across the HoReCa segment and distributor ecosystem for Frozen Foods and Masala categories. This role demands a seasoned professional with deep market access, strong commercial acumen, and the ability to drive aggressive revenue growth through strategic partnerships and market penetration.
Key Responsibilities
- Strategic Growth & Market Expansion
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- Lead the expansion of B2B sales across HoReCa channels including Hotels, Restaurants, Caterers, and Cloud Kitchens.
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- Develop and execute region-wise go-to-market strategies to accelerate penetration in Frozen Foods and Masala segments.
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- Identify high-potential markets, unlock new business opportunities, and drive sustainable revenue growth.
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- Distributor Network Leadership
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- Identify, onboard, and scale a high-performing distributor network across assigned territories.
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- Leverage existing relationships to quick-track market entry and product reach.
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- Ensure distributor profitability,
engagement, and long-term alignment with business goals.
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- Key Account Management (HoReCa)
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- Build and maintain strong relationships with chefs, procurement heads, and decision-makers.
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- Drive product adoption through presentations, trials, and sampling initiatives.
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- Negotiate commercial agreements, pricing structures, and long-term supply contracts.
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- Revenue Ownership & Performance Delivery
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- Own and deliver monthly, quarterly, and annual revenue targets.
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- Ensure disciplined execution on collections, credit control, and working capital management.
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- Continuously monitor sales performance and implement corrective actions where required.
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- Market Intelligence & Competitive Strategy
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- Track competitor activity, pricing benchmarks, and emerging market trends.
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- Provide actionable insights to refine product positioning and pricing strategies.
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- Cross-F
📌 Sales Executive – HoReCa (Kolkata)
🏢 RECEX
📍 Kolkata