The Role:
This role owns the performance side of digital marketing for both brands — campaign setup, audience architecture, budget management, optimisation, lead quality assessment and reporting across Meta and Google for The Quarry and Design First simultaneously. Both brands require the same governing principle: lead quality over lead volume. One qualified UHNI enquiry for either brand is worth more than fifty unqualified form fills. Holding this principle — and not abandoning it when data creates pressure toward a simpler metric — is the central requirement of this role.
What would you be required to do?
Paid Social – Meta (Both Brands)
• Build, manage and optimise Meta Ads campaigns for both The Quarry and Design First — distinct campaign structures, distinct audiences, distinct creative briefs, run simultaneously
• Build precision audience targeting for each brand: The Quarry targets architects, design professionals and UHNI clients; Design First targets UHNI homeowners, business families and senior professionals
• Brief the Graphic Designer and Content Writer on ad creative for both brands — hold creative to the correct brand standard before any asset goes live
• Manage separate A/B testing frameworks for each brand — insights from one brand do not automatically transfer to the other
Google – Search, Display & Local (Both Brands)
• Manage Google Ads for both brands: keyword strategy, search term performance, campaign structure, bid management and conversion tracking — separately for each
• Manage GMB for both The Quarry and Design First — distinct review strategies, post cadences and local search positioning
• Monitor and report on Google-side metrics for both brands with specificity
Analytics, Reporting & Lead Quality
• Own GA4 reporting for both brands — separate dashboards tracking qualified traffic, source quality, engagement depth and lead attribution for each
• Define lead quality standards for both brands — what a qualified lead lo