Job Description:

Job Description – AGM / DGM (Domestic Sales – BOPET & Specialty Films)

Position Title: AGM/ DGM – Domestic Sales (BOPET & Specialty Products)

Location: India (Corporate Office Delhi with pan-India travel)

Reporting To: VP Business Head – BOPET Domestic Sales

Role Purpose

To drive profitable domestic sales growth of BOPET and specialty films by managing key accounts, expanding

market presence, improving product mix (specialty vs commodity), and strengthening customer relationships

across India.

Key Responsibilities

1. Revenue & Volume Delivery (Domestic Market)

 Deliver monthly and annual sales targets (volume & value) for BOPET and specialty films

 Drive growth in domestic market share, especially in high-potential segments

 Ensure sales planning accuracy aligned with production and dispatch

2. Product Mix & Margin Optimization (Critical for BOPET)

 Drive higher share of specialty and value-added products

 Monitor and improve realization (₹/kg) and contribution margins

 Avoid excessive dependency on commodity grade selling





 Align closely with plant and product development teams

3. Key Account Management & Customer Development

 Manage relationships with:

o Converters

o FMCG packaging companies

o Laminators and printers

 Identify and develop new customers in high-growth segments

 Lead commercial negotiations, pricing discussions, and contract closures

4. Market Intelligence & Competitive Strategy

 Track price trends, demand-supply dynamics, and competitor movements

 Provide inputs on:

o Current product opportunities

o Segment growth areas (pharma, food, industrial, etc.)

 Translate insights into sales and pricing strategy

5. Sales Planning & Execution Excellence

 Ensure order pipeline visibility and forecasting accuracy

 Coordinate with:

o Production planning

o Dispatch/logistics

 Ensure on-time delivery and customer satisfaction

6. Credit Control & Risk Management

 Monitor and control:

o Outstandin

📌 AGM / DGM (Domestic Sales – BOPET & Specialty Films) (Delhi)
🏢 RECEX
📍 Delhi