On-site
Agency :
Havas Media
Job Description Summary :
We are seeking a highly skilled and motivated candidate specializing in Biddable Media/Paid Media to join our agile team. The Senior Executive - Biddable Media will play a crucial role in driving our online advertising campaigns to maximize ROI, increase brand visibility, and generate quality leads. The ideal candidate should possess a deep understanding of search engine marketing (SEM), pay-per-click (PPC) advertising, and Paid Social . If you're a data-driven professional with a passion for digital marketing, we want to hear from you.
Job Description :
Key Responsibilities:
1. Keyword Research and Analysis:
o Conduct comprehensive keyword research to identify high-performing keywords relevant to the business and industry.
o Analyze keyword trends and competition to optimize ad targeting and bidding strategies.
2. Campaign Management:
o Develop and execute paid social media advertising campaigns across platforms like Facebook, Instagram, TikTok, Snapchat Twitter, LinkedIn, etc.
o Create, manage,



and optimize pay-per-click (PPC) advertising campaigns across various platforms (UAC, Shopping Ads, Google Ads, Bing Ads).
o Develop and implement ad copy and landing page strategies to improve ad relevance and quality score.
3. Budget Management:
o Monitor and control advertising budgets to ensure optimal allocation of resources and ROI.
o Track campaign expenses, analyze cost per acquisition (CPA), and adjust bids accordingly.
4. Ad Performance Analysis:
o Regularly review and analyze ad campaign performance using tools and metrics like Google Analytics and AdWords.
o Provide actionable insights and recommendations to enhance campaign effectiveness.
5. Ad Copywriting and A/B Testing:
o Craft compelling ad copy that drives click-through rates (CTR) and conversion rates.
o Implement A/B testing methodologies to optimize ad creative and landing pages.
6. Competitor Analysis:
o Stay updated on industry trends and compet

📌 Senior Executive (Bengaluru)
🏢 Havas
📍 Bengaluru