Job Description:

Job Title:

Area Sales Manager – Retail Sales (Construction Chemicals)

Location:

Pune

Reporting To:

DGM – Sales

Role Purpose:

To drive primary and secondary sales growth in the assigned territory by developing a strong retail & distributor network, ensuring product availability, enhancing brand visibility, and managing the frontline sales team for construction chemicals products.

Key Responsibilities:

Sales & Business Development
- Achieve monthly, quarterly, and annual sales targets for retail sales.
- Drive primary sales through distributors and secondary sales through retailers.
- Identify and onboard recent distributors, dealers, and key retail counters.
- Expand market reach in existing and untapped areas.

Channel Management
- Manage and strengthen relationships with distributors, dealers, and retailers.
- Ensure timely collections, credit control, and adherence to company policies.
- Monitor distributor stock levels and ensure healthy inventory rotation.

Team Management
- Lead, guide, and motivate Sales Officers / Territory Sales Executives.




- Set targets, review performance, conduct market visits, and provide coaching.
- Ensure disciplined execution of beat plans and daily reporting.

Market Development & Brand Visibility
- Execute in-shop branding, schemes, and promotions.
- Conduct product demonstrations, mason meets, contractor meets, and retailer meets.
- Coordinate with technical teams for demos and trials when required.

Market Intelligence & Reporting
- Track competitor activities, pricing, schemes, and market trends.
- Prepare sales forecasts, MIS reports, and market feedback for management.
- Analyze territory performance and recommend corrective actions.

Coordination & Compliance
- Coordinate with supply chain, finance, and marketing teams for smooth operations.
- Ensure adherence to company processes, ethics, and compliance standards.

Key Products Handled:
- Tile Adhesives & Grouts
- Waterproofing Systems
- Repair Mortars

📌 Area Sales Manager- Retail (Pune)
🏢 Aswani Industries
📍 Pune