WHO WE ARE

Legend of Toys (LOT) is a full stack D2C toys brand. We design and manufacture RC cars and drones where each product has a personality with a name and a backstory. We are building a brand from India that competes on identity, not price. Dark-first design. Cinematic product worlds. A community called Drift Club. Toys that feel like they belong in a movie. We are early. Things are moving rapid. The brand has bones - identity, a creative team, product assets, and channel presence - but it needs someone to own it properly, tighten everything up, raise the bar.
THE ROLE

This is not a coordinator role. There is no Head of Brand between you and the Co-Founder. You own the brand - strategy, creative quality, team performance, and output - and you report directly to the person building it. We have the team, channel presence and early brand language, what's missing is someone with the maturity, creative instinct, and people leadership to pull it all together, raise the standard, and build systems that scale. You will set the direction, manage a team of six,



mentor them into a high-performing creative unit, and be hands-on enough to roll up your sleeves when the need arises.

WHAT YOU WILL OWN

Brand Consistency & Language

– Audit and fix inconsistencies across all brand touchpoints — social, listings, packaging, website, and campaign assets

– Establish and enforce the LOT brand language, tone, and visual identity as a non-negotiable standard

– Own the brand dashboard and ensure it is actively maintained and acted on

Creative Leadership

– Lead the creative team of 6

– Raise the creative bar - push for originality and ambition

– Get your hands dirty when needed: creative reviews, direction setting, copy edits, art direction on shoots

Team Building & Culture

– Coach and develop a young team that has potential but lacks experience - teach them how to think about brand, not just execute tasks

– Maintain team morale and establish a culture of ownership and cra

📌 Legend of toys- Brand Manager (Bengaluru)
🏢 NextHire
📍 Bengaluru