About the Role
Senior marketing automation role requiring deep Marketo and Salesforce expertise, strong strategic insights and the ability to operate independently in a complex, multi-vertical B2B environment.

The Business Context
Blackbaud is a leading cloud software provider for the social good sector (nonprofits, education, healthcare, and foundations). Marketing spans multiple verticals and product lines, each supported by dedicated demand marketing teams and campaigns.

What You Will Do
Campaign Operations & Brief Translation: Translate campaign briefs into execution-ready specifications (Marketo, Salesforce, audience, and tracking) & lead end-to-end campaign orchestration including tracking, events/webinars, and seamless stakeholder-to-production delivery.
Marketo Program Build & Automation: Architect and execute scalable Marketo programs (nurture, engagement, testing) with advanced segmentation & drive platform excellence through reusable assets, governance, and lifecycle optimisation.
Salesforce CRM, Campaign Setup & Attribution:



Lead Salesforce campaign architecture and attribution frameworks & ensure robust Marketo–Salesforce integration with accurate data flow, routing, and reporting integrity.
QA, Standards & Release Readiness: Own QA and release governance ensuring build accuracy across logic, tracking, and data flows & drive continuous improvement by eliminating defects and strengthening standards.
Reporting, Diagnostics & Optimisation: Diagnose campaign performance issues across tracking, volumes, and attribution & deliver data-driven insights to optimise targeting, messaging, and conversion outcomes.
Stakeholder Partnership & Enablement: Act as a strategic advisor to global stakeholders providing explicit direction, trade-offs, and execution clarity & elevate team capability through best practices, coaching, and complex build support.

What We Are Looking For
- Expert hands-on Marketo experience building complex programs (nurture, triggers, segmentatio

📌 Marketing Automation, Senior (Hyderabad)
🏢 Blackbaud
📍 Hyderabad