Onclusive is a global partner for PR and Communications success. We combine industry-leading data science with an international consultancy and best-in-class PR workflow tools. Our technology, insights and expertise make sense of the fractured, rapid-moving media world, helping you manage, monitor and measure your communications activity. Elevate your performance and prove and improve your value with Onclusive on your side. Also now part of Onclusive: US-based earned media & broadcast monitoring expert Critical Mention and world-leading social media platform Digimind
Job title: L1 Media Analyst
Function: Coding Operations
Location: Mumbai
About the Role:
You will be a member of a team providing media analysis services for global brands. This role entails the analysis of published media content for entity mentions, topics and themes relevant to Onclusive’s global enterprise client base.
Your responsibilities:
Your main responsibility will be to analyse news content in English language.
You will review media content and then apply tagging and coding to systematically categorize and label each item according to predefined guidelines. There will also be an element of ‘curation’ work involved, checking news articles that have been analysed via automated means, ensuring these are correct and providing feedback where there are errors.
Analysis of news content
- Analysis will consist of cross-referencing news content with a client analytics brief; these are specific to each project and detail the predefined criteria and categorisation required for analysis. The briefs will include criteria such as sentiment,
- spokespeople, competitors, topics and key messages. You will use Onclusive’s in-house Data analysis apps to perform the analysis.
- Ensure accuracy and consistency while adhering to predefined guidelines.
- For certain projects, you will provide summaries, written in English, which provide an overview of the news stories that you have analyzed for a