Job Purpose: The role entails scaling up the cross-sell business for the bank, by developing strategies to expand the existing products, channels, segments and customer base by delivering banking needs to the customers in the most cost efficient and technology effective manner. It includes building up teams, systems, process and culture amenable to the scale and consistency of delivery. Role will closely collaborate with Rural Sales and Retail Assets team - Business Heads, Business Analytics, Digital Marketing & Transformation, Branch Banking teams and Technology teams for same. The role has a P&L; responsibility for the Cross-sell business contributing to the larger organizational objectives of the bank. This role encapsulates the responsibility of providing a seamless and fulfilling customer experience and ensuring we become the primary bank for all banking needs Roles & Responsibilities: Build great best in class products and outstanding customer experiences and user experiences for the Cross-sell business. Ideate,
co-create products for existing customers along with the product heads of each business. Own program building, tech wireframing and user experience for the above products offered to existing customers. Co-create custom products and experiences for Branch liabilities franchise and own program building, tech wireframing and user experience. Constantly build differentiated offerings to the customer that enables business growth Build the best in category customer experience to existing customers and branch Liabilities franchise both internal and external customers. Secondary Responsibilities: Enable and activate digital distribution and on-demand instant delivery of services across ETB, customer X-sell. Collaborate with other departments and functions to build best-in-class products and service offerings to the customer. Managerial and Leadership Responsibilities: Champion the IDFC First's customer first culture by driv