About Plum:
Healthcare in India is seeing a phenomenal shift, with inflation in healthcare costs 3x that of general inflation. A majority of Indians are unable to afford health insurance on their own, and so as many as 600 million Indians will likely have to depend on employer-sponsored insurance.
Plum is on a mission to provide the highest quality insurance and healthcare to 10 million lives by FY2030, through companies that care. Plum is backed by Tiger Global and Peak XV Partners.
About the role:
In the role, the individual will be responsible for building a team that works on account-specific marketing strategy, planning, messaging, content development and campaign journey to meet the revenue and growth objectives.
In addition, a successful candidate will understand end-to-end marketing and have a visceral appreciation for the CX, with the ability to write great content with client-specific messaging. KPIs for success in this role will largely be focused on meeting revenue and growth objectives,
improved market exposure/engagement in strategic accounts and quality demand with target audiences.
Roles and Responsibilities:
- Market Research
- Oversee and define the research which would feed into the outreach planning for targeted/named accounts by capturing organisation structure, HR & Finance department Changes, quarterly results, creating high-level ROI models, etc.
- Account-Based Marketing
- Work with the sales teams to craft strategies to connect with high-level contacts (CXOs, Directors, VPs) in your owned accounts.
- Work closely with the Marketing team in terms of developing account-based content & collaterals.
- Create outbound activities through personalised email, cold calling, and social selling for opportunity qualification.
- Effectively communicate value propositions across multiple product lines to secure initial meetings with prospects.
- Develop robust product knowledge - you will learn Plum’s playbook, ABM tactics, and selling practices.
- Run