About the role
We are looking for a Vice President, GTM Engineer to join us in Bengaluru. This role sits within EquiLend’s marketing function and will help build, maintain and improve the systems, workflows and digital infrastructure that support campaign performance, paid advertising conversion and pipeline generation across our global markets.

This is a hands-on role for someone who combines strong marketing automation experience with practical web, SEO, analytics and integration skills. You will work across HubSpot, Outreach, Salesforce, paid digital channels, web operations, reporting and AI-enabled workflows, helping marketing and business development teams run campaigns more efficiently, improve conversion and engage clients more effectively.

What you’ll do
- Own and improve marketing automation workflows across campaign journeys, nurture programmes, lead lifecycle processes, lead scoring and CRM integrations.
- Build and maintain workflows across HubSpot, Outreach and Salesforce to support campaign execution, outreach, follow-up and business development activity.




- Operate and optimise paid digital activity across Google Ads and LinkedIn Campaign Manager, with a focus on campaign performance, audience targeting and paid advertising conversion.
- Improve the effectiveness of landing pages, forms, tracking, routing and follow-up processes so that paid and organic campaign activity converts more consistently.
- Support web and SEO activity across EquiLend’s digital properties, including on-page optimisation, technical SEO checks, keyword research, content updates and performance monitoring.
- Help maintain and update EquiLend’s WordPress website, including page updates, basic troubleshooting, tracking implementation and support for ongoing website improvements.
- Build and maintain reporting that gives transparent visibility into campaign performance, paid channel metrics, website engagement, lead quality, conversion and pipeline contribution.
- Improve integrations

📌 Vice President, GTM Engineer (Bengaluru)
🏢 EquiLend
📍 Bengaluru